Top Marketing Strategies for Measure Square

Measure Square User Persona

Name:

John Smith

Age :

42

Gender :

Male

Occupation :

Real Estate Agent

Industry :

Real Estate

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Attract more clients by showcasing properties in an immersive and engaging way
• Differentiate himself from competitors by using cutting-edge technology to enhance the client experience
• Close deals faster by providing clients with comprehensive and easily accessible property information.

Frustrations

• Dealing with clients who are hesitant to visit properties in person
• Wasting time on unproductive property viewings
• Struggling to effectively communicate the full potential of a property through traditional photography.

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Property Manager

Industry :

Property Management

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Streamline property inspections and reduce the need for in-person visits
• Improve communication and transparency with property owners by providing detailed virtual tours and reports
• Enhance the tenant experience by offering virtual tours and self-guided move-in instructions.

Frustrations

• Managing a large portfolio of properties across various locations
• Coordinating property access for inspections and maintenance
• Resolving tenant complaints and maintenance requests in a timely manner.

Name:

David Lee

Age :

35

Gender :

Male

Occupation :

Architect

Industry :

Architecture

Education :

Master's Degree, Architecture

Preferred platforms

GOALS

• Present design concepts to clients in a more immersive and interactive way
• Collaborate with clients remotely and facilitate real-time feedback on design iterations
• Win more projects by showcasing their design skills and attention to detail through high-quality virtual tours.

Frustrations

• Conveying the spatial experience of a design through traditional 2D drawings
• Managing client expectations and revisions throughout the design process
• Spending significant time and resources on creating physical models for presentations.

Measure Square Geographic and Demographic Insights

Geographic Insights: Measure Square's primary market is the United States, followed by Canada and the United Kingdom. They also have a presence in Australia and Germany, indicating a focus on English-speaking and European markets.

Demographic Insights: Measure Square's target audience consists primarily of males aged 25-44, likely reflecting professionals in real estate, architecture, and construction.

Measure Square Socio-economic Profile

Household and Income Insights: Measure Square's users are typically in households of 2-4 people with medium to high income levels, suggesting they cater to established professionals and families.

Educational and Employment Insights: The majority of Measure Square's users are employed full-time with University or College level education, reflecting the platform's appeal to educated professionals.

Measure Square Behavioral Insights

Interest-Based Insights: Users show interest in real estate, property management, interior design, architecture and technology, aligning with Measure Square's offerings.

Technology and Social Media Usage: Users primarily use desktops, indicating professional usage. They are active on LinkedIn, Facebook, Instagram and YouTube, suggesting a blend of professional networking and visual content consumption.

Measure Square Top Competitors