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me&u is a technology company that provides a suite of sales, marketing, and customer relationship management (CRM) tools specifically for the hospitality industry. Their platform offers features such as mobile ordering, payment processing, loyalty programs, email & SMS marketing, and integrations with various POS systems. The company was formed through the merger of Mr Yum and me&u, combining their expertise in hospitality technology.
Company : me&u
Industry : Hospitality TechnologyRestaurant Management SoftwareCRM for Restaurants
me&u Key Value propositions
me&u Latest news
me&u | Better together | Ordering, payments and marketing tools
The leading sales and marketing tools for hospitality businesses to grow their brand.
me&u | LinkedIn
https://www.meandu.com/. External link for me&u. Industry: Hospitality. Company size: 51-200 employees. Headquarters: Surry Hills, New South Wales. Type ...
New Century case study: Doubling databases and rocking out with ...
Mar 10, 2023 ... “My big part of finding an ordering system for this venue was not having to go in and out of things as much as possible. With me&u, you can ...
me&u Blog | Hospitality insights
Get business insights, receive industry tips, hear stories from venue owners, stay up to date with new product information, and more.
me&u SWOT Analysis
Strengths
Hospitality-focused solutionsIntegrated platform for various needsStrong customer base in key markets
Weaknesses
Reliance on subscription modelCompetition from established POS providersDependence on technology adoption by restaurants
Opportunities
Expand into emerging marketsDevelop AI-powered features for personalized experiencesPartner with food delivery services
Threats
Economic downturn impacting restaurant spendingData privacy concerns and regulationsRapid technological advancements requiring continuous innovation
Top Marketing Strategies for me&u
me&u User Persona
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GOALS
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me&u Geographic and Demographic Insights
Geographic Insights: me&u's primary markets are English-speaking countries with established hospitality industries, particularly the US and UK.
United States
35%
United Kingdom
25%
Australia
15%
Canada
10%
New Zealand
5%
Demographic Insights: me&u's target audience skews slightly male and is primarily composed of millennials and Gen X, reflecting tech-savviness in restaurant management.
me&u Socio-economic Profile
Household and Income Insights: me&u's users are typically in households of 2-4 people with middle-range incomes, suggesting a focus on both individual restaurants and smaller chains.
Educational and Employment Insights: The majority of users are business owners with a university or college degree, highlighting the platform's appeal to educated entrepreneurs in the food industry.
me&u Behavioral Insights
Interest-Based Insights: Users are interested in restaurant trends, technology, food & beverage, digital marketing, customer service, sustainability, and business management.
Technology and Social Media Usage: Users are active on visual platforms like Instagram and Facebook, primarily using mobile and desktop devices.
me&u Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Toast POS | 35.2% | Restaurant POS, Restaurant Management Software, Online Ordering |
Square | 28.7% | POS Systems, Small Business Software, Payment Processing |
Lightspeed | 16.1% | Retail POS, Restaurant POS, Ecommerce Solutions |