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Meadow Blu Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Senior Software Engineer

Education: Master's Degree, Computer Science

Age: 38

Gender: Male

Occupation: Investment Portfolio Manager

Education: Bachelor's Degree, Finance

Age: 50

Gender: Female

Occupation: Chief Medical Officer

Education: Master's Degree, Public Health

Evelyn Chen

Evelyn Chen

Age: 42
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: InstagramYouTubeLinkedIn

Goals

  • To create a sophisticated and comfortable home environment that reflects her personal style and allows for seamless entertaining
  • To find unique, high-quality designer pieces that elevate her home without appearing overly ostentatious
  • To efficiently manage home improvement projects and furnishing decisions with reliable online resources and trusted brands.

Pain Points

  • Difficulty in visualizing how specific furniture or decor pieces will look in her actual living space before purchasing
  • Overwhelm from too many choices and lack of curated recommendations for her specific aesthetic
  • Concern about the authenticity and quality of high-end items purchased online without physical inspection.

Meadow Blu Geographic Distribution

Primarily focused on the US market, with a smaller but significant presence in Canada. Minor outreach to UK, Australia, and Germany.

Top Countries

United States flag

United States

90.5%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

1.5%
Australia flag

Australia

1%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Mainly high-income households of 3-4 members, indicating families or established couples investing in their homes.

Employment Status

Income Distribution

Education Level

Meadow Blu Behavior Analysis

Behavior Profile

Design-conscious
Curated Selection
Online Shopping
Aesthetic Appreciation
Brand Recognition
Quality Seeking
Interior Design Interest
Home Improvement
Luxury Lifestyle
Social Media Engagement
Instagram User
Desktop User
Seeking Uniqueness
Customer Service Valued
Functional Spaces
Cohesive Design
Art & Culture Interest
Sustainable Living
Redecorating
New Home Furnishing

Device Breakdown

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