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Mercedes-Benz Club of America Target Audience
User Segments
Age: 58
Gender: Male
Occupation: Managing Partner
Education: Doctorate Degree
Age: 52
Gender: Female
Occupation: Chief Financial Officer
Education: Master's Degree
Age: 65
Gender: Male
Occupation: Retired Surgeon
Education: Professional Degree
Arthur Sterling
Goals
- To expand my network with other high-net-worth individuals who share my passion for vintage Mercedes-Benz models
- To stay informed about the latest advancements in automotive technology and luxury vehicle trends
- To participate in exclusive, high-value driving events that challenge my skills and provide unique experiences.
Pain Points
- Difficulty finding reliable information and specialized parts for maintaining my vintage Mercedes collection
- Limited access to truly exclusive, member-only automotive events that cater to my specific interests
- The challenge of balancing a demanding professional career with the time commitment required for enthusiast activities.
Mercedes-Benz Club of America Geographic Distribution
MBCA is primarily North America-centric (US, Canada), but has a growing international presence across 22 other countries, fostering a global Mercedes-Benz community.
Top Countries
United States
Canada
Germany
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Members typically come from high-income households of 2-4 individuals, reflecting the affluence associated with Mercedes-Benz ownership.
Employment Status
Income Distribution
Education Level
Mercedes-Benz Club of America Behavior Analysis
Behavior Profile
Device Breakdown
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