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Mercedes-Benz Club of America Target Audience

The MBCA targets Mercedes-Benz enthusiasts of all types. This includes owners of both vintage and new models, as well as those who are simply fans of the brand. The organization caters to individuals interested in driving events, technical information, and social gatherings centered around Mercedes-Benz.

User Segments

Mercedes-Benz Club of America Geographic Distribution

The MBCA's primary market is the United States, followed by Canada. They have a limited but notable presence in Germany, the United Kingdom, and Australia.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
Germany flag

Germany

1.5%
United Kingdom flag

United Kingdom

1%
Australia flag

Australia

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

MBCA members typically fall within higher income brackets and larger households, indicative of financial stability and established families.

Employment Status

Income Distribution

Education Level

Mercedes-Benz Club of America Behavior Analysis

Behavior Profile

Device Breakdown

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