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Material Target Audience

Material targets established brands and companies looking to improve customer engagement and drive growth. They likely target companies with a global presence, as indicated by their self-description as a "Global Customer Experience Transformation Company."

User Segments

Material Geographic Distribution

Material's primary market is the United States, followed by the United Kingdom and Germany. This suggests a focus on developed economies with a high concentration of large businesses.

Top Countries

United States flag

United States

60%
United Kingdom flag

United Kingdom

15%
Germany flag

Germany

8%
Canada flag

Canada

7%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Material's target audience primarily comprises individuals from households with 3-4 members and high income levels, indicating an affluent demographic.

Employment Status

Income Distribution

Education Level

Material Behavior Analysis

Behavior Profile

Device Breakdown

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