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ManyPets targets pet owners, particularly those seeking comprehensive and affordable pet insurance. This includes owners of dogs and cats of all ages, from puppies and kittens to senior pets. They may be first-time pet insurance buyers or looking to switch from another provider.
ManyPets has a strong presence in the US and UK, capturing 80% of the market share. They also have a smaller but significant presence in Sweden, Germany, and Canada.
United States
United Kingdom
Sweden
Germany
Canada
Primary age group concentration shows strong presence in:
31-35
Most active age range
ManyPets' typical customer is from a 1-2 person household with medium income, indicating affordability and focus on individual pet owners.
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