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Zalando
ASOS
About You
Top Marketing Channels
Zalando
- Social Media Marketing
- Examples: Instagram, Facebook, YouTube
- Campaigns: Zalando Style Inspiration, #ZalandoFashion, Summer Collection Launch
- Influencer Marketing
- Examples: Fashion bloggers, Instagram personalities, YouTube creators
- Campaigns: Zalando x Influencer Hauls, Style Challenges, Curated Collections
- Email Marketing
- Examples: Promotional emails, personalized recommendations, new arrivals newsletters
- Campaigns: Weekend Deals, Your Style Edit, Back-to-School Fashion
Top Sales Channels
- E-commerce Website
- Zalando.be, desktop site, mobile site
- Flash Sales, Seasonal Discounts, Black Friday Deals
- Mobile App
- iOS app, Android app, push notifications
- App-Exclusive Offers, Daily Drops, Personalized Shopping Experience
- Partnerships & Collaborations
- Brand collaborations, designer collections, exclusive drops
- Zalando x Designer Series, Limited Edition Collections, Sustainable Fashion Edits
Majestykleren SWOT Analysis
Strengths
Extensive product catalog
strong brand recognition
free returns policy
Weaknesses
High competition in fast fashion
reliance on logistics
potential for overstocking
Opportunities
Expansion into new markets
sustainable fashion initiatives
personalized shopping experiences
Threats
Fluctuating economic conditions
intense price competition
supply chain disruptions
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