Top Marketing Strategies for Mahana Therapeutics

Mahana Therapeutics User Persona

Name:

Sarah Jones

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Seeking relief from IBS symptoms that disrupt her daily routine and social life
• Finding credible and convenient methods to manage stress and anxiety related to her condition
• Improving her overall gut health and well-being through personalized dietary and lifestyle changes

Frustrations

• Experiencing frequent IBS flare-ups that cause discomfort and embarrassment
• Struggling to find reliable information and support for managing her IBS
• Feeling overwhelmed by the amount of conflicting advice on diets and treatments for IBS

Name:

John Smith

Age :

45

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Seeking effective ways to manage his tinnitus and improve his sleep quality
• Finding strategies to reduce stress and improve his concentration at work
• Exploring alternative therapies and digital tools to complement his current treatment plan

Frustrations

• Feeling frustrated by the lack of progress with traditional tinnitus treatments
• Experiencing difficulty concentrating at work and enjoying hobbies due to tinnitus
• Feeling isolated and misunderstood by others who don't experience tinnitus

Name:

Emily Chen

Age :

32

Gender :

Female

Occupation :

Registered Dietitian

Industry :

Healthcare

Education :

Master's Degree, Nutrition and Dietetics

Preferred platforms

GOALS

• Staying updated on the latest digital health solutions for chronic conditions
• Integrating evidence-based digital therapeutics into her practice to improve patient outcomes
• Providing her patients with accessible and convenient tools for managing their conditions

Frustrations

• Encountering patients who struggle to adhere to traditional therapy or lack access to specialized care
• Spending significant time on patient education and counseling for chronic conditions
• Feeling limited by the availability of effective and engaging resources for her patients

Mahana Therapeutics Geographic and Demographic Insights

Geographic Insights: Mahana Therapeutics' primary market is the US, followed by the UK. Their services are likely expanding to other English-speaking and European countries.

Demographic Insights: Mahana Therapeutics primarily targets adults aged 25-44, with a higher representation of females. This aligns with the demographics of individuals seeking relief from chronic conditions.

Mahana Therapeutics Socio-economic Profile

Household and Income Insights: The target users are primarily from households of 2-4 people, indicating adults living with families or partners, and mostly fall within the middle-income range.

Educational and Employment Insights: Most target users are employed full-time with university or college degrees, suggesting a demographic with the financial means and health literacy to seek digital solutions.

Mahana Therapeutics Behavioral Insights

Interest-Based Insights: Users are interested in health and wellness, technology, mobile apps, chronic illness support, nutrition, mental health, and stress management.

Technology and Social Media Usage: Users prefer YouTube, Instagram, and Facebook. They are active on mobile and desktop devices, demonstrating tech-savviness.

Mahana Therapeutics Top Competitors