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Magnitude of Change is a marketing technology company specializing in programmatic advertising solutions designed to drive behavioral change. They offer both managed services and a proprietary platform called ORION, which utilizes AI and emotional intelligence to create highly effective campaigns. Their client base primarily consists of government agencies, purpose-driven organizations, and regulated industries seeking to make a positive social impact.
Company : Magnitude of Change
Industry : Marketing TechnologyProgrammatic AdvertisingSocial Impact Marketing
Magnitude of Change Key Value propositions
Magnitude of Change Latest news
8 Tips for Choosing Programmatic Advertising Services
Apr 5, 2024 ... Magnitude of Change prides itself on helping our clients meet their goals through the use of top-tier technology. We are mission and vision ...
Nampa trustees will vote on four-day week, potentially embracing ...
Apr 5, 2024 ... Nampa trustees will vote on four-day week, potentially embracing 'magnitude of change' ... A host of major changes are slated for Nampa students ...
8 Things to Look for in Programmatic Advertising Platforms
Apr 5, 2024 ... This is one of the most important attributes to consider, as it will directly impact whether you reach the right audience. You can't expect to ...
Why Some Americans Do Not See Urgency on Climate Change ...
Aug 9, 2023 ... ... important for the country. Even smaller ... Most interviewees said that the news media cannot be trusted for information about climate change.
Magnitude of Change SWOT Analysis
Strengths
Proprietary AI platform (ORION)Focus on ethical marketing and social impactExperienced team with expertise in programmatic advertising
Weaknesses
Relatively unknown brand compared to industry giantsPotential reliance on a niche clienteleDependence on digital advertising trends
Opportunities
Expand into new ethical marketing verticalsPartnerships with social impact organizationsDevelop AI-driven solutions for emerging advertising channels
Threats
Increasing competition in the programmatic advertising marketEvolving data privacy regulationsEconomic downturn impacting marketing budgets
Top Marketing Strategies for Magnitude of Change
Content-Specific Call-to-Action Optimization
Tailoring calls to action (CTAs) to specific content pieces ensures users are presented with the most relevant next steps, maximizing conversions. This approach improves user engagement by delivering appropriate prompts at critical junctures in their journey.
Magnitude of Change User Persona
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Magnitude of Change Geographic and Demographic Insights
Geographic Insights: Magnitude of Change's primary market is the United States, followed by Canada and the United Kingdom. They also have a presence in Australia and Germany.
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: Magnitude of Change's target audience skews slightly towards females and individuals aged 35-54, reflecting decision-making roles in their target sectors.
Magnitude of Change Socio-economic Profile
Household and Income Insights: The target audience typically falls within the middle-income bracket and has an average household size of 3-4 people.
Educational and Employment Insights: Target users are primarily employed full-time, reflecting professionals in government and established organizations. Most hold a university or college degree.
Magnitude of Change Behavioral Insights
Interest-Based Insights: Interests revolve around public policy, healthcare reform, social impact, data analysis, digital marketing, non-profit management, and technology ethics.
Technology and Social Media Usage: Users prefer LinkedIn, Twitter, and Youtube. They primarily use desktops, followed by Android and iOS devices.
Magnitude of Change Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Actifio | 20% | Data Management, Cloud Backup, Disaster Recovery |
Clari | 15% | Revenue Operations, Sales Forecasting, AI for Sales |
Gong | 10% | Sales Intelligence, Conversation Intelligence, Revenue Intelligence |