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Magnitude of Change

Magnitude of Change is a marketing technology company specializing in programmatic advertising solutions designed to drive behavioral change. They offer both managed services and a proprietary platform called ORION, which utilizes AI and emotional intelligence to create highly effective campaigns. Their client base primarily consists of government agencies, purpose-driven organizations, and regulated industries seeking to make a positive social impact.

Company : Magnitude of Change

Industry : Marketing TechnologyProgrammatic AdvertisingSocial Impact Marketing

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Actifio
Clari
Gong

Magnitude of Change Key Value propositions

AI-Powered Campaigns
Data-Driven Strategies
Ethical Marketing
Measurable Results

Magnitude of Change SWOT Analysis

Strengths

Proprietary AI platform (ORION)Focus on ethical marketing and social impactExperienced team with expertise in programmatic advertising

Weaknesses

Relatively unknown brand compared to industry giantsPotential reliance on a niche clienteleDependence on digital advertising trends

Opportunities

Expand into new ethical marketing verticalsPartnerships with social impact organizationsDevelop AI-driven solutions for emerging advertising channels

Threats

Increasing competition in the programmatic advertising marketEvolving data privacy regulationsEconomic downturn impacting marketing budgets

Top Marketing Strategies for Magnitude of Change

Personalized User Onboarding

A customized onboarding experience guides new users through the platform's key features, ensuring they quickly understand its value and begin utilizing its capabilities. This strategy accelerates user adoption, reduces churn, and increases customer lifetime value.

Content-Specific Call-to-Action Optimization

Tailoring calls to action (CTAs) to specific content pieces ensures users are presented with the most relevant next steps, maximizing conversions. This approach improves user engagement by delivering appropriate prompts at critical junctures in their journey.

Leveraged Reciprocity

Offering valuable content or resources in exchange for user information or engagement creates a sense of obligation, increasing conversion rates. This strategy builds trust and loyalty by providing tangible benefits, establishing a foundation for long-term relationships.

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Magnitude of Change User Persona

Magnitude of Change Geographic and Demographic Insights

Geographic Insights: Magnitude of Change's primary market is the United States, followed by Canada and the United Kingdom. They also have a presence in Australia and Germany.

Top Countries

  • United States flag

    United States

    60%

  • Canada flag

    Canada

    15%

  • United Kingdom flag

    United Kingdom

    10%

  • Australia flag

    Australia

    7.5%

  • Germany flag

    Germany

    7.5%

Demographic Insights: Magnitude of Change's target audience skews slightly towards females and individuals aged 35-54, reflecting decision-making roles in their target sectors.

Age Distribution

Gender Distribution

Magnitude of Change Socio-economic Profile

Household and Income Insights: The target audience typically falls within the middle-income bracket and has an average household size of 3-4 people.

Educational and Employment Insights: Target users are primarily employed full-time, reflecting professionals in government and established organizations. Most hold a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

Magnitude of Change Behavioral Insights

Interest-Based Insights: Interests revolve around public policy, healthcare reform, social impact, data analysis, digital marketing, non-profit management, and technology ethics.

Technology and Social Media Usage: Users prefer LinkedIn, Twitter, and Youtube. They primarily use desktops, followed by Android and iOS devices.

Interests

Public PolicyHealthcare ReformSocial ImpactData AnalysisDigital MarketingNon-profit ManagementTechnology Ethics

Device Breakdown

Social Media Usage

Magnitude of Change Top Competitors

Competitor
Estimated market share
Top domains
Actifio20%Data Management, Cloud Backup, Disaster Recovery
Clari15%Revenue Operations, Sales Forecasting, AI for Sales
Gong10%Sales Intelligence, Conversation Intelligence, Revenue Intelligence

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