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Executive Summary
Magnitude of Change is a marketing technology company specializing in programmatic advertising solutions designed to drive behavioral change. They offer both managed services and a proprietary platform called ORION, which utilizes AI and emotional intelligence to create highly effective campaigns. Their client base primarily consists of government agencies, purpose-driven organizations, and regulated industries seeking to make a positive social impact.
Industries
Magnitude of Change Top Products
Brand Positioning
Customer Sentiments
Magnitude of Change Key Value Propositions
Magnitude of Change SWOT Analysis
Strengths
Proprietary AI platform (ORION)
Focus on ethical marketing and social impact
Experienced team with expertise in programmatic advertising
Weaknesses
Relatively unknown brand compared to industry giants
Potential reliance on a niche clientele
Dependence on digital advertising trends
Opportunities
Expand into new ethical marketing verticals
Partnerships with social impact organizations
Develop AI-driven solutions for emerging advertising channels
Threats
Increasing competition in the programmatic advertising market
Evolving data privacy regulations
Economic downturn impacting marketing budgets
Magnitude of Change operates in the marketing technology and advertising industry. They specialize in programmatic advertising, specifically catering to government agencies, purpose-driven organizations, and regulated industries like healthcare.
Market Growth Stage
Pace of Market Growth
Magnitude of Change Target Audience
Geographic Insights
Magnitude of Change's primary market is the United States, followed by Canada and the United Kingdom. They also have a presence in Australia and Germany.
Top Countries
United States
60% market share
Canada
15% market share
United Kingdom
10% market share
Australia
7.5% market share
Germany
7.5% market share
Magnitude of Change Audience Segments
Magnitude of Change's target audience includes government agencies, purpose-driven organizations, and regulated industries, particularly those in the healthcare sector. They aim to reach organizations seeking to drive behavioral change and positive social impact through their marketing efforts. Their services are designed to resonate with organizations that prioritize ethical advertising, data-driven strategies, and achieving measurable outcomes.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Magnitude of Change
Personalized User Onboarding
A customized onboarding experience guides new users through the platform's key features, ensuring they quickly understand its value and begin utilizing its capabilities. This strategy accelerates user adoption, reduces churn, and increases customer lifetime value.
Learn moreContent-Specific Call-to-Action Optimization
Tailoring calls to action (CTAs) to specific content pieces ensures users are presented with the most relevant next steps, maximizing conversions. This approach improves user engagement by delivering appropriate prompts at critical junctures in their journey.
Learn moreLeveraged Reciprocity
Offering valuable content or resources in exchange for user information or engagement creates a sense of obligation, increasing conversion rates. This strategy builds trust and loyalty by providing tangible benefits, establishing a foundation for long-term relationships.
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