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Executive Summary
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Magnitude of Change Top Products
Brand Positioning
Magnitude of Change is the leader in AI/EI-driven programmatic marketing for behavioral change, specifically for purpose-driven organizations in regulated industries, emphasizing ethical impact and technological sophistication.
Customer Sentiments
Customer sentiment is likely positive, driven by Magnitude of Change's commitment to ethical AI, social impact, and strong client support, which aligns with the values of their purpose-driven clientele. Their B-Corp status and 'Best Workplace' award further enhance trust and positive perception.
Magnitude of Change Key Value Propositions
Magnitude of Change offers a unique AI/EI-powered programmatic platform (ORION) to drive ethical behavioral change for purpose-driven organizations. They provide both comprehensive managed services and self-service options, enabling clients to achieve measurable social impact in sensitive and regulated sectors.
Magnitude of Change SWOT Analysis
Strengths
Proprietary AI/EI platform (ORION) for behavioral change.
Certified B-Corp™ and Inc.'s Best Workplace, strong ethical standing.
Expertise in highly regulated and sensitive industries.
Weaknesses
No explicit pricing model publicly available for self-service.
Reliance on clients being purpose-driven organizations.
Limited public case studies beyond a few examples.
Opportunities
Expand into new regulated sectors needing behavioral change.
Further develop ORION with advanced AI/machine learning features.
Leverage B-Corp status for increased market differentiation.
Threats
New AI regulations impacting behavioral marketing strategies.
Competition from generalist MarTech platforms or niche agencies.
Budget cuts in public sector or non-profit organizations.
Market Growth Stage
Pace of Market Growth
Magnitude of Change Target Audience
Geographic Insights
Magnitude of Change primarily targets the US market given its focus on government agencies and specific US-based case studies, with minor international reach.
Top Countries
United States
95% market share
Canada
1.5% market share
United Kingdom
1% market share
Australia
0.8% market share
Germany
0.5% market share
Magnitude of Change Audience Segments
Government Agency Decision-Maker
35-55 years
Male • Female
USA • Canada • UK
NGO Communications Lead
30-50 years
Male • Female
Global
Socially Conscious Brand Marketing Director
28-45 years
Male • Female
USA
Policy Expert / Thought Leader
40-60 years
Male • Female
USA • Europe
Marketing Technology Innovator
30-50 years
Male • Female
Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Magnitude of Change
Interactive ROI Calculator
Implement an interactive ROI calculator on the Magnitude of Change website. This will allow potential clients to input their data and see projected results, demonstrating the platform's value and driving lead generation through personalized insights.
Learn morePersonalized User Onboarding
Implement a personalized onboarding experience for new users of the ORION platform. Tailoring the onboarding process to different user segments based on their goals and industry will improve user activation and platform adoption.
Learn moreValue-Based Pricing Implementation
Refine the pricing communication to highlight the value and benefits clients receive, particularly within their purpose-driven context. Clearly articulate how the investment translates into measurable behavioral change and societal impact to justify pricing for organizations focused on positive outcomes.
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