Magnitude of Change : Market and Competitor Analysis

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Magnitude of Change is a marketing technology company specializing in programmatic advertising solutions designed to drive behavioral change. They offer both managed services and a proprietary platform called ORION, which utilizes AI and emotional intelligence to create highly effective campaigns. Their client base primarily consists of government agencies, purpose-driven organizations, and regulated industries seeking to make a positive social impact.

Company : Magnitude of Change

Industry : Marketing TechnologyProgrammatic AdvertisingSocial Impact Marketing

Major Markets

United States

Canada

United Kingdom

Key Competitors

Actifio

Clari

Gong

Magnitude of Change Key Value propositions

AI-Powered Campaigns

Data-Driven Strategies

Ethical Marketing

Measurable Results

Magnitude of Change Latest news

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Apr 5, 2024 ... Nampa trustees will vote on four-day week, potentially embracing 'magnitude of change' ... A host of major changes are slated for Nampa students ...

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Apr 5, 2024 ... This is one of the most important attributes to consider, as it will directly impact whether you reach the right audience. You can't expect to ...

Why Some Americans Do Not See Urgency on Climate Change ...

Aug 9, 2023 ... ... important for the country. Even smaller ... Most interviewees said that the news media cannot be trusted for information about climate change.

Magnitude of Change SWOT Analysis

Strengths

Proprietary AI platform (ORION)Focus on ethical marketing and social impactExperienced team with expertise in programmatic advertising

Weaknesses

Relatively unknown brand compared to industry giantsPotential reliance on a niche clienteleDependence on digital advertising trends

Opportunities

Expand into new ethical marketing verticalsPartnerships with social impact organizationsDevelop AI-driven solutions for emerging advertising channels

Threats

Increasing competition in the programmatic advertising marketEvolving data privacy regulationsEconomic downturn impacting marketing budgets

Top Marketing Strategies for Magnitude of Change

Personalized User Onboarding

A customized onboarding experience guides new users through the platform's key features, ensuring they quickly understand its value and begin utilizing its capabilities. This strategy accelerates user adoption, reduces churn, and increases customer lifetime value.

Content-Specific Call-to-Action Optimization

Tailoring calls to action (CTAs) to specific content pieces ensures users are presented with the most relevant next steps, maximizing conversions. This approach improves user engagement by delivering appropriate prompts at critical junctures in their journey.

Leveraged Reciprocity

Offering valuable content or resources in exchange for user information or engagement creates a sense of obligation, increasing conversion rates. This strategy builds trust and loyalty by providing tangible benefits, establishing a foundation for long-term relationships.

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Magnitude of Change User Persona

Name:

Alice Johnson

Age :

42

Gender :

Female

Occupation :

Public Health Program Director

Industry :

Government

Education :

Master of Public Health, Epidemiology

Preferred platforms

GOALS

Effectively reduce the spread of preventable diseases among vulnerable communities through targeted health campaigns
Secure adequate funding for essential public health programs by demonstrating their impact with quantifiable data
Foster collaboration between government agencies and community organizations to improve healthcare access and outcomes

Frustrations

Bureaucratic hurdles and funding limitations often hinder the timely implementation of vital health initiatives
Difficulty in accurately measuring the real-world impact of public health campaigns due to data silos and reporting challenges
Public distrust or misinformation surrounding certain health issues can create resistance to important health interventions

Name:

Mark Chen

Age :

35

Gender :

Male

Occupation :

Marketing and Communications Director

Industry :

Non-profit

Education :

Master of Business Administration, Marketing

Preferred platforms

GOALS

Increase public awareness and engagement with the non-profit's mission and programs through impactful storytelling and compelling digital content
Drive online donations and volunteer sign-ups by creating a seamless and user-friendly experience across various digital platforms
Expand the organization's reach to new donor demographics and build a loyal supporter base through targeted social media advertising

Frustrations

Limited marketing budget constraints often necessitate making difficult choices about which channels and campaigns to prioritize
Difficulty in measuring the return on investment for social media marketing efforts and demonstrating their impact on fundraising goals
Attracting and retaining qualified volunteers and staff can be challenging due to limited resources and competitive job markets

Name:

Sarah Williams

Age :

50

Gender :

Female

Occupation :

Chief Compliance Officer

Industry :

Healthcare

Education :

Juris Doctor, Law

Preferred platforms

GOALS

Ensure that all marketing and advertising practices adhere to strict industry regulations and ethical guidelines to maintain compliance
Protect patient privacy and sensitive health information by implementing robust data security measures and protocols
Educate internal stakeholders on evolving regulations and best practices in healthcare marketing to mitigate compliance risks

Frustrations

Keeping up with constantly changing healthcare regulations and advertising guidelines can be time-consuming and complex
Balancing the need for effective marketing with stringent patient privacy regulations can be a delicate and challenging task
Limited budgets for compliance training and technology can make it difficult to stay ahead of emerging risks and maintain a culture of compliance

Magnitude of Change Geographic and Demographic Insights

Geographic Insights: Magnitude of Change's primary market is the United States, followed by Canada and the United Kingdom. They also have a presence in Australia and Germany.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Magnitude of Change's target audience skews slightly towards females and individuals aged 35-54, reflecting decision-making roles in their target sectors.

Age Distribution

Gender Distribution

Magnitude of Change Socio-economic Profile

Household and Income Insights: The target audience typically falls within the middle-income bracket and has an average household size of 3-4 people.

Educational and Employment Insights: Target users are primarily employed full-time, reflecting professionals in government and established organizations. Most hold a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

Magnitude of Change Behavioral Insights

Interest-Based Insights: Interests revolve around public policy, healthcare reform, social impact, data analysis, digital marketing, non-profit management, and technology ethics.

Technology and Social Media Usage: Users prefer LinkedIn, Twitter, and Youtube. They primarily use desktops, followed by Android and iOS devices.

Interests

Public PolicyHealthcare ReformSocial ImpactData AnalysisDigital MarketingNon-profit ManagementTechnology Ethics

Device Breakdown

Social Media Usage

Magnitude of Change Top Competitors

Competitor	Estimated market share	Top domains
Actifio	20%	Data Management, Cloud Backup, Disaster Recovery
Clari	15%	Revenue Operations, Sales Forecasting, AI for Sales
Gong	10%	Sales Intelligence, Conversation Intelligence, Revenue Intelligence

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