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LunaCap Foundation Target Audience

The LunaCap Foundation's target audience is two-fold: First, they target Active U.S. Military, U.S. Armed Forces Veterans, and students of Mexican descent who are seeking to pursue an MBA at a top-tier institution. Second, they target individuals or organizations who are interested in supporting their mission through donations. This includes individuals passionate about education, veterans' affairs, and diversity and inclusion, as well as foundations and corporations aligned with these values.

User Segments

LunaCap Foundation Geographic Distribution

The LunaCap Foundation's primary market is the United States, with a significant portion of users being US-based. Mexico holds the second-largest user base, followed by Canada, the United Kingdom, and Australia.

Top Countries

United States flag

United States

90%
Mexico flag

Mexico

5%
Canada flag

Canada

2%
United Kingdom flag

United Kingdom

1.5%
Australia flag

Australia

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience for LunaCap comprises individuals from diverse household sizes, with a majority falling under 3-4 members. The income distribution leans towards medium-income earners.

Employment Status

Income Distribution

Education Level

LunaCap Foundation Behavior Analysis

Behavior Profile

Device Breakdown

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