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LunaCap Foundation Target Audience

User Segments

Age: 28

Gender: Male

Occupation: Active Duty Military Officer

Education: Bachelor's Degree, Mechanical Engineering

Age: 31

Gender: Female

Occupation: Military Veteran, Logistics Coordinator

Education: Bachelor's Degree, Business Administration

Age: 26

Gender: Male

Occupation: Active Duty Military, IT Specialist

Education: Bachelor's Degree, Computer Science

Captain Alex

Captain Alex

Age: 28
Gender: Male
Occupation: Active Duty Military Officer
Education: Bachelor's Degree, Mechanical Engineering
Industry: Military
Channels: LinkedInYouTubeReddit

Goals

  • Secure admission and full financial aid to a top-tier MBA program to transition into a civilian leadership role
  • Leverage military leadership experience and analytical skills to excel in business strategy
  • Build a powerful professional network to accelerate career growth post-MBA.

Pain Points

  • Navigating the complex MBA application process while actively serving and managing military duties
  • Finding sufficient time for GMAT/GRE preparation and essay writing amidst a demanding schedule
  • Securing the significant financial resources required for top MBA programs and potential income loss during study.

LunaCap Foundation Geographic Distribution

The LunaCap Foundation primarily serves the United States, with a notable interest in Mexico due to its specific targeting of students of Mexican descent. Other international reach is limited.

Top Countries

United States flag

United States

90%
Mexico flag

Mexico

5%
Canada flag

Canada

1%
United Kingdom flag

United Kingdom

1%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily have 3-4 person households and are high-income, reflecting both potential MBA candidates and affluent donors.

Employment Status

Income Distribution

Education Level

LunaCap Foundation Behavior Analysis

Behavior Profile

Donating
Seeking Scholarships
Applying for MBA
Networking
Online Research
Social Media Engagement
Transparency Seeking
Impact Driven
Leadership Development
Career Advancement
Community Building
Mentorship Seeking
Professional Development
Giving Back
Advocacy
Learning
Engagement
Inspiring

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