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Lulu.com Target Audience

Lulu.com targets authors, educators, entrepreneurs, and businesses seeking high-quality, affordable, and accessible print-on-demand publishing solutions. They cater to both novice and experienced creators, offering a range of services from book formatting to global distribution. Their platform empowers individuals and organizations to self-publish and sell a diverse range of content, including books, ebooks, calendars, and more.

User Segments

Lulu.com Geographic Distribution

Lulu.com's primary market is the United States, followed by the United Kingdom and Canada. The platform shows significant presence in English-speaking countries with growing self-publishing markets.

Top Countries

United States flag

United States

45%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

10%
Australia flag

Australia

8%
Germany flag

Germany

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Lulu.com users typically belong to households of 2-4 people, indicating a mix of individuals and families. The income level is predominantly medium, reflecting the diverse backgrounds of aspiring authors.

Employment Status

Income Distribution

Education Level

Lulu.com Behavior Analysis

Behavior Profile

Device Breakdown

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