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Logical Position Target Audience

User Segments

Age: 38

Gender: Female

Occupation: E-commerce Business Owner

Education: Master's Degree, Marketing

Age: 45

Gender: Male

Occupation: Head of Digital Marketing

Education: Bachelor's Degree, Business Administration

Age: 32

Gender: Female

Occupation: Fashion Brand Founder

Education: Bachelor's Degree, Fashion Design

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: E-commerce Business Owner
Education: Master's Degree, Marketing
Industry: E-commerce
Channels: LinkedInInstagramFacebook

Goals

  • Increase online sales conversion rates by 25% within the next year
  • Expand market reach to new demographics and international customers
  • Optimize advertising spend to achieve a higher return on ad spend (ROAS).

Pain Points

  • Struggling to effectively manage complex multi-channel digital campaigns
  • Difficulty in accurately tracking ROI from different marketing efforts
  • Lack of in-house expertise to stay updated with rapidly changing digital marketing trends.

Logical Position Geographic Distribution

Primarily serving the US and Canada, Logical Position has a strong North American focus. A smaller presence exists in the UK, Australia, and Germany, indicating potential for international expansion.

Top Countries

United States flag

United States

85.5%
Canada flag

Canada

10.2%
United Kingdom flag

United Kingdom

1.5%
Australia flag

Australia

1%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily belong to 2-4 person households, indicating established family or partnership structures. They are high-income earners, reflective of business owners and senior management.

Employment Status

Income Distribution

Education Level

Logical Position Behavior Analysis

Behavior Profile

Online Marketing
Lead Generation
Sales Optimization
Digital Growth
Transparency
Data-Driven Decisions
Expertise Seeking
Performance-Driven
Time-Saving
Problem Solving
Digital Marketing Trends
Technology Adoption
Online Visibility
Conversion Rates
Customer Engagement
Brand Reputation
Efficiency
Strategic Partnerships
Continuous Improvement
Social Media Engagement

Device Breakdown

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