Examples: Blog posts on user research best practices, Case studies featuring successful customer implementations, Whitepapers on qualitative data analysis trends
Campaigns: User Research Playbook Launch, Customer Success Stories Showcase, The Future of Insights Webinar Series
Social Media Marketing
Examples: LinkedIn thought leadership posts, Twitter discussions on UX research, Instagram snippets of product features
Campaigns: Dovetail Community Spotlight, #UserResearchTips, Product Update Announcements