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Linkme is a social media platform that allows users to create a centralized profile ('link in bio') to share across different platforms. It emphasizes connecting with others globally through features like 'Shouts' (similar to posts) and direct messaging. The company highlights its environmental impact, claiming to save trees by offering a digital alternative to paper business cards.
Company : Linkme
Industry : Social MediaMarketingNetworking
Linkme Key Value propositions
Linkme Latest news
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Linkme SWOT Analysis
Strengths
Unique eco-friendly approach.Centralized platform for online presence.Focus on global community building.
Weaknesses
Relatively unknown compared to established platforms.Reliant on user adoption and engagement.Pricing strategy not readily available.
Opportunities
Expand partnerships with social media platforms.Offer premium features for businesses and influencers.Leverage sustainability focus for marketing.
Threats
Top Marketing Strategies for Linkme
Linkme User Persona
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Linkme Geographic and Demographic Insights
Geographic Insights: The United States and India are the top two markets for Linkme, representing a significant portion of their user base. Other prominent markets include the UK, Brazil, and Germany.
United States
35%
India
20%
United Kingdom
10%
Brazil
8%
Germany
7%
Demographic Insights: Linkme's target audience leans towards a younger demographic, with the 25-34 age group showing the highest engagement. The platform appeals slightly more to females than males.
Linkme Socio-economic Profile
Household and Income Insights: Linkme's user base typically falls within the 'Medium' income bracket, suggesting a broad appeal across different socioeconomic levels. Households of 2 and 3-4 members are most common among users.
Educational and Employment Insights: A majority of Linkme's users are employed full-time or are business owners with a university or college degree, highlighting the platform's relevance for career-oriented individuals.
Linkme Behavioral Insights
Interest-Based Insights: Linkme users are passionate about technology, digital marketing, social media, sustainability, travel, entrepreneurship, and business networking.
Technology and Social Media Usage: Linkme users are highly active on social media, particularly Instagram, LinkedIn, and Facebook. They primarily access these platforms through mobile devices (Android and iOS) and desktops.
Linkme Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Linktree | 45% | Social Media, Marketing, Link in Bio |
Beacons | 25% | Social Media, Marketing, Link in Bio |
Milkshake | 15% | Social Media, Marketing, Link in Bio |