LIFE SURGE : Market and Competitor Analysis

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LIFE SURGE is a Christian business event company that hosts one-day events featuring motivational speakers, worship, and marketplace resources. Their mission is to inspire, transform, and equip people to achieve financial success and make a positive impact by aligning their financial endeavors with their faith. LIFE SURGE offers various ticket options and sponsorship opportunities.

Company : LIFE SURGE

Industry : Christian EventsPersonal FinanceBusiness Development

Major Markets

United States

Canada

United Kingdom

Key Competitors

Kingdom Advisors

Compass - Finances God's Way

Dave Ramsey

LIFE SURGE Key Value propositions

Faith-Based

Financial Freedom

Entrepreneurship

Community Impact

LIFE SURGE Latest news

LIFE SURGE - Surge Your Life God's Way!

I am the Lord your God, who teaches you to profit, who leads you in the way you should go. FEATURING. TOP CHRISTIAN SPEAKERS.

Auntie Anne Beiler - I love sharing my business journey at Life ...

Facebook ; Meredith Kathryn Art. Thank you for sharing your story and for teaching me that my gifts are ENOUGH to succeed! Big things to come! ❤️ ; Theda DeHaven.

LIFE SURGE Upcoming Events

Featuring 11-time Dove Award-winning and GRAMMY® Nominated Christian Worship Collective Bethel Music; the World's #1 Motivational Speaker Nick Vujicic; ...

LIFE SURGE | Palmetto FL

careers.lifesurge.com/?utm_campaign=LScareers-&utm_medium=social&utm_source=facebook. LIFE SURGE. 3h · 󰟠. 󰟝. "You don't have to wait for the new thing to heal ...

LIFE SURGE SWOT Analysis

Strengths

Niche market focusStrong brand values (faith-based)Motivational events with practical advice

Weaknesses

Dependence on event attendanceLimited online presencePotential geographical limitations

Opportunities

Expand online offerings (courses, webinars)Develop partnerships with churches and Christian organizationsFranchise model for wider reach

Threats

Economic downturn impacting discretionary spendingCompetition from established financial gurusNegative perception of 'prosperity gospel'

Top Marketing Strategies for LIFE SURGE

Leverage Existing Christian Networks

Partner with established Christian organizations, churches, and ministries to promote LIFE SURGE events. This will tap into existing audiences and build trust through endorsements.

Content Marketing and Social Media Engagement

Create engaging content like blog posts, videos, and podcasts focusing on faith-based financial success. This will attract a targeted audience and establish LIFE SURGE as a thought leader in the niche.

Strategic Partnerships and Cross-Promotions

Collaborate with complementary businesses in the Christian market, like financial advisors or Christian bookstores. This will expand reach and offer valuable resources to attendees.

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LIFE SURGE User Persona

Name:

Sarah Thompson

Age :

32

Gender :

Female

Occupation :

Owner

Industry :

Retail

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Expand her online Christian clothing store to reach a wider audience and increase revenue, enabling her to support her family and donate more to her church
Implement sustainable business practices that align with her faith, minimizing her environmental impact and promoting ethical sourcing
Create a strong company culture rooted in Christian values, providing employees with fair wages, flexible hours, and a supportive environment

Frustrations

Balancing the demands of running her business with raising a young family and staying active in her church community
Finding affordable and ethical marketing strategies that resonate with her target audience of Christian women
Managing cash flow effectively, especially during seasonal fluctuations in sales

Name:

David Miller

Age :

45

Gender :

Male

Occupation :

Financial Advisor

Industry :

Financial Services

Education :

Master's Degree, Finance

Preferred platforms

GOALS

Attract more Christian clients who align with his values-based approach to financial planning
Develop and promote specialized financial products and services tailored to the needs of Christian families and business owners
Become a thought leader in the faith-based financial planning space by publishing a book and speaking at industry conferences

Frustrations

Competing with larger financial institutions that offer similar services but lack his faith-based differentiation
Overcoming the skepticism some Christians have towards financial professionals due to past negative experiences
Staying up-to-date on the latest investment strategies and financial regulations while balancing his client workload and family life

Name:

Emily Johnson

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Non-profit

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Increase awareness and donations for her faith-based non-profit organization, which supports underprivileged children in her city
Develop engaging social media campaigns that resonate with a younger Christian audience, inspiring them to volunteer and contribute financially
Transition from her corporate marketing job to a full-time role at the non-profit, aligning her passion for her faith with her professional career

Frustrations

Securing consistent funding for the non-profit's programs and operating expenses
Managing a small team of staff and volunteers with limited resources and competing priorities
Measuring the impact of her marketing efforts and demonstrating a return on investment to the non-profit's board of directors

LIFE SURGE Geographic and Demographic Insights

Geographic Insights: The United States is the primary market with 90% reach, followed by Canada (5%). The UK, Australia, and Brazil represent emerging markets.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Brazil
1.5%

Demographic Insights: The target audience consists slightly more of females (55%) than males. The largest age groups are 35-44 followed by 25-34 and 45-54.

Age Distribution

Gender Distribution

LIFE SURGE Socio-economic Profile

Household and Income Insights: The target audience primarily falls in the medium-income bracket with a household size of 3-4 people.

Educational and Employment Insights: Most target users are employed full-time or are business owners with university or college-level education.

Households Size

Income Distribution

Education Level

Employment Status

LIFE SURGE Behavioral Insights

Interest-Based Insights: LIFE SURGE's target audience shows interests in Christian values, financial growth, entrepreneurship, and community support.

Technology and Social Media Usage: Users primarily use Facebook and YouTube, followed by Instagram. They prefer mobile devices (Android and iOS) over desktops.

Interests

Christian MusicReligious StudiesFamily ValuesCharity and VolunteeringFinancial PlanningInvestment StrategiesEntrepreneurship

Device Breakdown

Social Media Usage

LIFE SURGE Top Competitors

Competitor	Estimated market share	Top domains
Kingdom Advisors	35%	Financial Planning, Christian Advisors, Investment Management
Compass - Finances God's Way	25%	Biblical Finance, Debt Management, Financial Education
Dave Ramsey	20%	Financial Counseling, Debt Elimination, Investing

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