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Levels.fyi Target Audience

User Segments

Age: 22

Gender: Female

Occupation: Software Engineer Intern

Education: Bachelor's Degree, Computer Science

Age: 23

Gender: Male

Occupation: Associate Product Manager

Education: Master's Degree, Information Systems

Age: 24

Gender: Female

Occupation: Junior Data Scientist

Education: Bachelor's Degree, Statistics

Aisha Khan

Aisha Khan

Age: 22
Gender: Female
Occupation: Software Engineer Intern
Education: Bachelor's Degree, Computer Science
Industry: Software Development
Channels: LinkedInRedditYouTube

Goals

  • Secure a full-time software engineering role at a top tech company after graduation
  • Understand competitive salary ranges for entry-level positions to negotiate effectively
  • Develop in-demand technical skills to stand out in the job market.

Pain Points

  • Lack of transparent salary data for junior roles makes offer negotiation difficult
  • Difficulty discerning which companies offer good growth opportunities for new grads
  • Overwhelm from the vast number of available learning resources without clear guidance.

Levels.fyi Geographic Distribution

Primarily serving the US tech market, with significant presence in India, Canada, UK, and Germany, indicating a growing global reach beyond North America.

Top Countries

United States flag

United States

70%
India flag

India

8.5%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3.5%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 2-4 person households, indicating established professionals. A significant majority are in high-income brackets, reflecting their tech industry roles.

Employment Status

Income Distribution

Education Level

Levels.fyi Behavior Analysis

Behavior Profile

Tech-Savvy
Online-Research
Job-Seeking
Career-Planning
Data-Driven
Information-Seeking
Professional-Networking
Community-Engagement
Transparency-Seeking
Self-Improvement
Offer-Negotiation
Social-Media-Active
Tool-Adoption
Comparison-Shopping
Content-Consumption
Active-Learning
Goal-Oriented

Device Breakdown

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