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LEGO targets a wide audience ranging from young children to adults. They offer age-appropriate products across various themes like movies, vehicles, and popular franchises. Their marketing efforts include digital campaigns, collaborations, and physical stores, catering to diverse interests and age groups.
LEGO's top markets are geographically diverse, reflecting the brand's global appeal across North America, Europe, and Asia.
United States
Germany
United Kingdom
China
France
Primary age group concentration shows strong presence in:
31-35
Most active age range
LEGO's target audience primarily consists of middle-income households with 2-4 members, reflecting its appeal to families with young children.
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