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The LEGO Group Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Senior Marketing Specialist
Education: Master's Degree, Marketing
Age: 32
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Age: 25
Gender: Female
Occupation: Financial Analyst
Education: Master's Degree, Finance
Sarah Chen
Goals
- Advance to a management position within the next three years
- Continuously develop new digital marketing skills and strategies
- Expand her professional network and gain industry insights.
Pain Points
- Lack of clear career progression paths in her current role
- Difficulty keeping up with rapidly evolving marketing trends and technologies
- Limited budget and resources for innovative campaigns.
The LEGO Group Geographic Distribution
LEGO's market is significantly strong in Western economies, with the US and Germany leading. Asia, especially China and Japan, presents growing opportunities.
Top Countries
United States
Germany
United Kingdom
China
Japan
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Larger households (3-4 members) with medium to high income levels are the primary target, aligning with family-focused purchases.
Employment Status
Income Distribution
Education Level
The LEGO Group Behavior Analysis
Behavior Profile
Device Breakdown
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