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LEGO System A/S Target Audience

LEGO targets a wide audience ranging from young children to adults. They offer age-appropriate products across various themes like movies, vehicles, and popular franchises. Their marketing efforts include digital campaigns, collaborations, and physical stores, catering to diverse interests and age groups.

User Segments

LEGO System A/S Geographic Distribution

LEGO's top markets are geographically diverse, reflecting the brand's global appeal across North America, Europe, and Asia.

Top Countries

United States flag

United States

18.2%
Germany flag

Germany

10.5%
United Kingdom flag

United Kingdom

9.8%
China flag

China

8.5%
France flag

France

6.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

LEGO's target audience primarily consists of middle-income households with 2-4 members, reflecting its appeal to families with young children.

Employment Status

Income Distribution

Education Level

LEGO System A/S Behavior Analysis

Behavior Profile

Device Breakdown

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