Top Marketing Strategies for Leavitt Group

Leavitt Group User Persona

Name:

John Miller

Age :

42

Gender :

Male

Occupation :

Owner

Industry :

Manufacturing

Education :

MBA, Business Administration

Preferred platforms

GOALS

• Secure comprehensive and cost-effective insurance coverage for his manufacturing facility and employees to mitigate operational risks
• Develop a robust risk management strategy with Leavitt Group's expertise to ensure business continuity and protect against potential liabilities
• Build a long-term trusted advisor relationship with a Leavitt Group agent for ongoing guidance and support on insurance and risk management matters.

Frustrations

• Dealing with confusing insurance jargon and complex policy options
• Spending excessive time researching and comparing different insurance providers
• Feeling uncertain about adequate coverage levels for his specific business needs and potential risks.

Name:

Sarah Jones

Age :

35

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Find affordable health and dental insurance plans for her family that meet their healthcare needs
• Explore options for supplemental insurance coverage, such as disability or life insurance, to enhance financial security
• Simplify her insurance management by accessing all policies and information through a centralized platform or mobile app for easy review and payment.

Frustrations

Name:

David Chen

Age :

58

Gender :

Male

Occupation :

Restaurant Owner

Industry :

Food Service

Education :

Associate Degree, Culinary Arts

Preferred platforms

GOALS

• Obtain tailored insurance coverage for his restaurant, addressing specific risks like food spoilage, liquor liability, and property damage
• Receive expert advice on regulatory compliance and best practices for minimizing risks in the food service industry
• Access resources and training materials from Leavitt Group to educate his staff on safety protocols and risk mitigation strategies.

Frustrations

Leavitt Group Geographic and Demographic Insights

Geographic Insights: Leavitt Group's primary market is the United States, followed by Canada. They have a limited but growing presence in other English-speaking countries.

Demographic Insights: Leavitt Group's target audience leans towards men and individuals aged 35-54, reflecting typical insurance needs for families and businesses.

Leavitt Group Socio-economic Profile

Household and Income Insights: Leavitt Group targets a mix of income levels, with a slight preference for medium to high earners, often correlating with families and established businesses.

Educational and Employment Insights: Leavitt Group's clients are typically employed full-time or are business owners with at least some college or university education.

Leavitt Group Behavioral Insights

Interest-Based Insights: Leavitt Group's target audience is interested in local events, community involvement, financial planning, business news, homeownership, travel, and family activities.

Technology and Social Media Usage: Leavitt Group's target audience uses a mix of desktop and mobile devices and engages most with Facebook, LinkedIn, and Instagram.

Leavitt Group Top Competitors