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Kryptoszene.de Target Audience
User Segments
Age: 22
Gender: Female
Occupation: Student
Education: Bachelor's Degree
Age: 25
Gender: Male
Occupation: Part-Time
Education: Associate Degree
Age: 19
Gender: Female
Occupation: Unemployed
Education: High School
Maya, The Learning Investor
Age: 22
Gender: Female
Occupation: Student
Education: Bachelor's Degree
Industry: Student
Channels: YouTubeInstagramTikTok
Goals
- To understand the basics of cryptocurrency and blockchain technology to make informed investment decisions
- To identify safe and reliable platforms for buying and storing cryptocurrencies without overwhelming complexity
- To potentially earn passive income through cryptocurrency investments to supplement her student budget.
Pain Points
- Feeling overwhelmed by the technical jargon and complex concepts in the crypto space
- Difficulty discerning trustworthy information from scams or unreliable sources
- Limited disposable income to invest, making every investment decision feel high-stakes.
Kryptoszene.de Geographic Distribution
Kryptoszene.de predominantly targets the German-speaking market, with Germany being its primary focus, followed by Austria and Switzerland.
Top Countries
Germany
85%
Austria
5%
Switzerland
3%
Luxembourg
1.5%
Liechtenstein
0.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 2-4 person households, with a significant portion falling into medium to high income brackets, seeking investment opportunities.
Employment Status
Income Distribution
Education Level
Kryptoszene.de Behavior Analysis
Behavior Profile
Research
Information Seeking
Comparison
Learning
Online Activity
Mobile Usage
News Consumption
Social Media
Trading
Risk Assessment
Decision Making
Guidance Seeking
App Usage
Engagement
Problem Solving
Exploration
Device Breakdown
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