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Kōvly Studio Target Audience

User Segments

Age: 42

Gender: Male

Occupation: Boutique Hotel Owner

Education: Master's Degree, Hospitality Management

Age: 38

Gender: Female

Occupation: Restaurant Group CEO

Education: Bachelor's Degree, Business Administration

Age: 35

Gender: Male

Occupation: Distillery Founder

Education: Master's Degree, Marketing

David Chen

David Chen

Age: 42
Gender: Male
Occupation: Boutique Hotel Owner
Education: Master's Degree, Hospitality Management
Industry: Hospitality
Channels: LinkedInInstagramFacebook

Goals

  • To significantly increase direct bookings and reduce reliance on OTAs for improved profitability
  • To cultivate a strong, recognizable brand identity that reflects the unique experience of my boutique hotel
  • To optimize operational efficiency and guest satisfaction through seamless digital integration.

Pain Points

  • Struggling to differentiate my boutique hotel in a competitive market with generic branding
  • Difficulty in effectively reaching and converting ideal guests through digital channels
  • Limited time and expertise to consistently manage and optimize online marketing efforts.

Kōvly Studio Geographic Distribution

Kōvly Studio primarily targets clients across the U.S. with a limited international reach, mainly focusing on North American markets and some European countries.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.3%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.2%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are high-income business owners, typically with 3-4 person households, indicating established businesses and personal lives.

Employment Status

Income Distribution

Education Level

Kōvly Studio Behavior Analysis

Behavior Profile

Data-Driven Approach
Goal-Oriented
Strategic Thinkers
Seeking Growth
Long-Term Partnerships
Digital Marketing Engagement
Online Presence Focus
Brand Development Interest
Social Media Savvy
Results-Oriented
Seeking ROI
Continuous Learning
Content Consumption
Problem Solvers
Value Quality

Device Breakdown

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