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Kimberbell Designs

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Company : Kimberbell Designs

Industry : TextilesArts & CraftsE-commerce

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Spoonflower
Etsy
Fabric.com

Kimberbell Designs Key Value propositions

Unique Fabrics
DIY Supplies
Creative Community
Online Shopping

Kimberbell Designs SWOT Analysis

Strengths

Niche market focusStrong online communityUnique and appealing designs

Weaknesses

Website accessibility issuesLimited information available onlineReliance on third-party platforms

Opportunities

Improve website functionality and user experienceExpand product lines and offeringsCollaborate with influencers and craft bloggers

Threats

Competition from established online fabric retailersEconomic downturn impacting discretionary spendingChanging trends in home decor and crafting

Top Marketing Strategies for Kimberbell Designs

Website Restoration and Security Audit

Prioritize restoring website functionality and addressing the technical issues causing the downtime. Conduct a thorough security audit to identify and eliminate vulnerabilities, enhancing user trust and website safety.

Targeted Content Marketing and SEO

Develop high-quality content that targets the potential customer base, addressing their needs and pain points. Optimize website content and off-site assets for relevant search terms to improve organic visibility and drive traffic.

Community Building and Engagement

Engage with potential customers on relevant platforms, building a community around the brand. Encourage user-generated content and testimonials to foster trust and build brand advocates.

Apply these strategies to your business with just one-click at Waxwing.ai

Kimberbell Designs User Persona

Kimberbell Designs Geographic and Demographic Insights

Geographic Insights: Kimberbell Designs' primary market is the US (45%), followed by Canada (10%) and the UK (8%). They see smaller user bases in Australia and Germany.

Top Countries

  • United States flag

    United States

    45%

  • Canada flag

    Canada

    10%

  • United Kingdom flag

    United Kingdom

    8%

  • Australia flag

    Australia

    5%

  • Germany flag

    Germany

    4%

Demographic Insights: Kimberbell Designs primarily targets women aged 25-44. Younger demographics and a small segment of older adults also engage with their products.

Age Distribution

Gender Distribution

Kimberbell Designs Socio-economic Profile

Household and Income Insights: The target audience typically falls within households of 2-4 people, with income levels ranging from medium to low.

Educational and Employment Insights: The majority of users are employed full-time or are homemakers with at least a university or college education level.

Households Size

Income Distribution

Education Level

Employment Status

Kimberbell Designs Behavioral Insights

Interest-Based Insights: Target users are interested in home decor, DIY projects, crafts like sewing and quilting, and fashion and interior design.

Technology and Social Media Usage: Users are active on visual platforms like Instagram and YouTube, favouring mobile usage (Android and iOS) alongside desktop access.

Interests

Home DecorDIY ProjectsCraftsSewingQuiltingFashionInterior Design

Device Breakdown

Social Media Usage

Kimberbell Designs Top Competitors

Competitor
Estimated market share
Top domains
Spoonflower40%Textile Design, Custom Printing, Home Decor
Etsy35%Handmade Goods, Vintage Items, Craft Supplies
Fabric.com25%Fabric Retail, Sewing Supplies, Discount Fabrics

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