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Company : Kimberbell Designs
Industry : TextilesArts & CraftsE-commerce
Kimberbell Designs Key Value propositions
Kimberbell Designs Latest news
Easy-to-Make Machine Embroidery Designs | Kimberbell Designs
Get high-quality machine embroidery designs, tools, and education with Kimberbell Designs. Everything you need for a stress-free embroidery experience.
Attending a (Virtual) Star-Spangled Celebration
... important to pull your thread from the bottom, how ... Main Street Celebration Bench Pillow New Products New Product Showcase Kimberbell Kimberbell Designs ...
Main Street Celebration Bench Pillow, Machine Embroidery ...
Kimberbell's beautiful Bench Pillow pulls out all the stops, with colorful Fairy Light fireworks bursting in the night sky. Downtown is all dressed up with ...
Clear Blue Tiles Expansion Set 2 & Large-Scale Background ...
Kimberbell Clear Blue Tiles® are now bigger than ever! Our Expansion Set 2 includes seven new tiles in larger sizes to finish your projects more quickly.
Kimberbell Designs SWOT Analysis
Strengths
Niche market focusStrong online communityUnique and appealing designs
Weaknesses
Website accessibility issuesLimited information available onlineReliance on third-party platforms
Opportunities
Improve website functionality and user experienceExpand product lines and offeringsCollaborate with influencers and craft bloggers
Threats
Competition from established online fabric retailersEconomic downturn impacting discretionary spendingChanging trends in home decor and crafting
Top Marketing Strategies for Kimberbell Designs
Kimberbell Designs User Persona
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GOALS
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Kimberbell Designs Geographic and Demographic Insights
Geographic Insights: Kimberbell Designs' primary market is the US (45%), followed by Canada (10%) and the UK (8%). They see smaller user bases in Australia and Germany.
United States
45%
Canada
10%
United Kingdom
8%
Australia
5%
Germany
4%
Demographic Insights: Kimberbell Designs primarily targets women aged 25-44. Younger demographics and a small segment of older adults also engage with their products.
Kimberbell Designs Socio-economic Profile
Household and Income Insights: The target audience typically falls within households of 2-4 people, with income levels ranging from medium to low.
Educational and Employment Insights: The majority of users are employed full-time or are homemakers with at least a university or college education level.
Kimberbell Designs Behavioral Insights
Interest-Based Insights: Target users are interested in home decor, DIY projects, crafts like sewing and quilting, and fashion and interior design.
Technology and Social Media Usage: Users are active on visual platforms like Instagram and YouTube, favouring mobile usage (Android and iOS) alongside desktop access.
Kimberbell Designs Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Spoonflower | 40% | Textile Design, Custom Printing, Home Decor |
Etsy | 35% | Handmade Goods, Vintage Items, Craft Supplies |
Fabric.com | 25% | Fabric Retail, Sewing Supplies, Discount Fabrics |