The target audience for KeySavvy is individual car sellers and buyers engaging in private party vehicle transactions within the United States. This includes people looking to sell their personal car, truck, SUV, or motorcycle directly to another person, as well as individuals seeking to purchase a used vehicle from a private seller. Specifically, the audience likely comprises those who are wary of the risks associated with large cash transactions, personal checks, or potential scams in private sales. They are individuals who value a secure, verifiable payment process and a clear, guided approach to title transfer and registration. The service would appeal to anyone looking for a more professional and less stressful experience than the typical private sale, which often involves significant paperwork and trust issues. Geographically, their current focus seems to be nationwide within the US, as their service addresses a universal need in the private car sales market.