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The target audience for Kudos is anyone who uses credit cards for purchases and wants to maximize their rewards and benefits. The company explicitly states its service supports 3,000 credit cards and over 2 million merchants, suggesting a broad appeal.
Kudos' primary market is the US, followed by Canada and the UK, reflecting North America and English-speaking countries' adoption of credit cards.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Kudos targets individuals and families with diverse income levels, with a higher concentration in middle-income households (2-4 members).
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