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Kudos Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Senior Financial Analyst
Education: Master's Degree, Finance
Age: 29
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Age: 38
Gender: Female
Occupation: Management Consultant
Education: Master's Degree, Business Administration
Financial Fiona
Goals
- To consistently maximize cashback and points from all credit card spending to fund travel experiences
- To automate financial optimizations to save time and effort in managing personal finances
- To achieve early financial independence through smart investment and spending strategies.
Pain Points
- Missing out on potential rewards due to not using the optimal card for a specific purchase
- Spending excessive time manually tracking and optimizing credit card benefits and promotions
- Dealing with complex terms and conditions of various credit card programs and loyalty schemes.
Kudos Geographic Distribution
The primary market for Kudos is the US and Canada, reflecting strong credit card usage and reward program interest in these regions.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users typically reside in 1-4 person households, primarily falling into medium to high-income brackets, driven by financial optimization.
Employment Status
Income Distribution
Education Level
Kudos Behavior Analysis
Behavior Profile
Device Breakdown
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