JoinBrands Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Marketing Manager

Education: Master's Degree, Marketing

Age: 38

Gender: Male

Occupation: E-commerce Specialist

Education: Bachelor's Degree, Business Administration

Age: 29

Gender: Female

Occupation: Brand Manager

Education: Master's Degree, Communications

Sarah Chen

Sarah Chen

Age: 32
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Industry: E-commerce
Channels: LinkedInInstagramTikTok

Goals

  • Efficiently generate diverse, authentic user-generated content (UGC) at scale to boost brand visibility and engagement
  • Drive measurable sales growth through effective influencer marketing campaigns and performance tracking
  • Discover and collaborate with high-quality creators to produce engaging content that resonates with the target audience without breaking the budget

Pain Points

  • Struggling to find reliable, high-quality content creators who deliver on time and meet specific brand guidelines
  • High costs and time commitment associated with traditional content creation methods and influencer outreach
  • Difficulty in proving ROI of content marketing efforts due to lack of authentic content and proper tracking

JoinBrands Geographic Distribution

The platform's primary market is the US, leveraging its large creator network. UK, Canada, Australia, and Germany are key international markets for expansion.

Top Countries

United States flag

United States

60%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

8%
Australia flag

Australia

7%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users vary from single freelancers to larger families, with a significant portion in medium to high income brackets, reflecting professionals and entrepreneurs.

Employment Status

Income Distribution

Education Level

JoinBrands Behavior Analysis

Behavior Profile

UGC Creation
Influencer Marketing
Content Production
Authenticity
Scalability
Social Media Presence
Performance Marketing
Brand Awareness
Online Sales
Digital Marketing
Video Content
Image Content
Campaign Management
Workflow Efficiency
Client Acquisition
Technology Innovation
Creative Interests
Time Management

Device Breakdown

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