Top Marketing Strategies for Joe Hand Promotions

Joe Hand Promotions User Persona

Name:

Mike Johnson

Age :

35

Gender :

Male

Occupation :

Bar Owner

Industry :

Hospitality

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Increase weekend revenue by attracting larger crowds during traditionally slow Sunday nights
• Build a loyal customer base by creating a fun and engaging atmosphere
• Partner with local breweries for special promotions during major sporting events to drive sales and brand awareness

Frustrations

• Dealing with inconsistent weekend crowds, especially on Sunday evenings
• Managing staffing and inventory during fluctuating customer traffic
• Attracting new and diverse customer demographics beyond the usual sports fans

Name:

Lisa Chen

Age :

42

Gender :

Female

Occupation :

Restaurant Manager

Industry :

Food and Beverage

Education :

Associate's Degree, Hospitality Management

Preferred platforms

GOALS

• Boost dinner sales on weeknights by offering special promotions during live sporting events
• Increase customer engagement and social media following by creating shareable content around watch parties
• Establish the restaurant as a go-to destination for watching specific sports or fighting events

Frustrations

• Competing with other entertainment options, especially during weeknights
• Attracting a younger demographic interested in both dining and live events
• Managing customer expectations and potential rowdiness during high-stakes games

Name:

Mark Rodriguez

Age :

28

Gender :

Male

Occupation :

Casino Marketing Manager

Industry :

Entertainment

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Drive foot traffic to the casino during off-peak hours by leveraging the excitement of live events
• Increase customer dwell time and spending by offering food and beverage promotions tied to watch parties
• Enhance the casino's image as a modern and engaging entertainment destination

Frustrations

• Attracting a younger and more diverse customer base to the casino floor
• Standing out from competitors with compelling entertainment offerings beyond gambling
• Effectively promoting watch parties and events to maximize return on investment

Joe Hand Promotions Geographic and Demographic Insights

Geographic Insights: Joe Hand Promotions' primary market is the United States, capturing a significant 90% of its user base. Canada follows with 3%, while the UK, Mexico, and Australia share smaller percentages.

Demographic Insights: The target audience for Joe Hand Promotions skews slightly male (60%) with the largest age group falling between 25-44.

Joe Hand Promotions Socio-economic Profile

Household and Income Insights: Joe Hand Promotions caters to a diverse range of household sizes, but primarily targets those with 3-4 members, reflecting a mix of families and young professionals with moderate income levels.

Educational and Employment Insights: The majority of target users are employed full-time with a University or College level education, aligning with bar/restaurant owners and managers.

Joe Hand Promotions Behavioral Insights

Interest-Based Insights: Joe Hand Promotions' target audience shows strong interest in Restaurant Management, Sports, Live Entertainment, Marketing and Advertising, reflecting their business focus.

Technology and Social Media Usage: Target users are active on social media platforms like Facebook, YouTube, and Instagram. They primarily use desktops, but Android and iOS usage is also significant.

Joe Hand Promotions Top Competitors