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Executive Summary
Joe Hand Promotions is a company that provides out-of-home live sports and entertainment programming to businesses. They offer a variety of content including UFC, ESPN+, DAZN, WWE, Premier Boxing Champions, AEW and Rough N' Rowdy. Their goal is to help businesses increase sales and traffic by providing their customers with access to popular live events.
Industries
Joe Hand Promotions Top Products
Brand Positioning
Customer Sentiments
Joe Hand Promotions Key Value Propositions
Joe Hand Promotions SWOT Analysis
Strengths
Extensive content library with popular sports and events.
Established relationships with bars, restaurants, and entertainment venues.
Provides marketing support to help businesses promote events.
Weaknesses
Reliance on live sports schedules and potential for event cancellations.
Competition from streaming services and other entertainment options.
Pricing may be prohibitive for smaller businesses.
Opportunities
Expand into new markets and demographics.
Partner with emerging sports leagues and streaming platforms.
Develop innovative technologies and services to enhance customer experience.
Threats
Growing popularity of at-home entertainment options.
Economic downturns impacting consumer spending on leisure activities.
Piracy and unauthorized streaming of live events.
Joe Hand Promotions operates in the sports and entertainment industry, specifically in the out-of-home entertainment sector. They act as a middleman between content providers and businesses that want to show live events. The company specializes in providing content that can drive traffic and revenue for their clients.
Market Growth Stage
Pace of Market Growth
Joe Hand Promotions Target Audience
Geographic Insights
Joe Hand Promotions' primary market is the United States, capturing a significant 90% of its user base. Canada follows with 3%, while the UK, Mexico, and Australia share smaller percentages.
Top Countries
United States
90% market share
Canada
3% market share
United Kingdom
2% market share
Mexico
1.5% market share
Australia
1% market share
Joe Hand Promotions Audience Segments
Joe Hand Promotions targets businesses in the hospitality and entertainment industries such as bars, restaurants, casinos, and cinemas. These businesses cater to sports fans and those seeking out-of-home entertainment. The company aims to provide them with content that attracts customers and boosts sales.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Joe Hand Promotions
Content Marketing & Social Media Engagement
Leverage social media platforms to promote upcoming events and highlight engaging content, attracting new customers and building brand awareness amongst the target audience.
Learn moreStrategic Partnerships and Promotions
Partner with local businesses, breweries, and event organizers to create joint promotions and cross-marketing initiatives, expanding reach and attracting new customers.
Learn moreData-Driven Optimization and Personalized Content
Analyze customer data to identify viewing patterns and preferences, then tailor content and promotions to specific customer segments, enhancing customer engagement and satisfaction.
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