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JobTwine Target Audience

User Segments

Age: 45

Gender: Female

Occupation: Head of Talent Acquisition

Education: Master's Degree, Human Resources Management

Age: 38

Gender: Male

Occupation: Senior HR Business Partner

Education: Bachelor's Degree, Business Administration

Age: 32

Gender: Female

Occupation: Recruitment Manager

Education: Bachelor's Degree, Psychology

Eleanor Vance

Eleanor Vance

Age: 45
Gender: Female
Occupation: Head of Talent Acquisition
Education: Master's Degree, Human Resources Management
Industry: Human Resources
Channels: LinkedInYouTubeX

Goals

  • Streamline the end-to-end recruitment process to reduce time-to-hire significantly
  • Implement data-driven hiring practices to improve offer-to-acceptance rates and reduce turnover
  • Enhance the candidate experience to build a strong employer brand and attract top talent consistently.

Pain Points

  • Inconsistent interviewer performance leading to varied candidate experiences and biased decisions
  • Difficulty in tracking and comparing candidate performance across multiple interview stages and interviewers
  • Lack of actionable data to identify bottlenecks and inefficiencies in the current hiring funnel.

JobTwine Geographic Distribution

JobTwine's primary market is North America, particularly the US and Canada, with significant presence in other English-speaking countries and Europe.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

5%
Germany flag

Germany

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often in 3-4 person households with high income, indicating established professionals.

Employment Status

Income Distribution

Education Level

JobTwine Behavior Analysis

Behavior Profile

LinkedIn
YouTube
Desktop Usage
Business Strategy
Talent Management
Data Analytics
Leadership Development
Process Optimization
Professional Networking
Decision Making
Candidate Assessment
Efficiency
Consistency
Problem Solving
Information Seeking
Collaboration
Technology Adoption
Strategic Planning
Time Management
Hiring Solutions

Device Breakdown

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