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Industry Landscape
The Intelligent Automation market is rapidly evolving, driven by AI and ML advancements. Enterprises are adopting these solutions to enhance efficiency, reduce costs, and improve customer experience. The no-code/low-code segment is gaining traction, democratizing automation. Significant growth is seen in financial services and media, with a strong focus on end-to-end process automation. Competition is intense, requiring continuous innovation and clear ROI demonstration.
Total Assets Under Management (AUM)
Market Size (Revenue) in United States
~Approximately $12.3 billion in 2023
(25.0% CAGR)
- Driven by increasing adoption of AI and RPA.
- Demand for operational efficiency fuels growth.
- Expansion into new industry verticals.
Total Addressable Market
12.3 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI
Generative AI will enable automation platforms to create dynamic content, generate code, and facilitate more human-like interactions, significantly enhancing cognitive automation capabilities.
Composable Architecture
Composable architecture will allow businesses to rapidly assemble and reassemble modular automation components, providing unprecedented flexibility and agility in adapting to new business needs.
Process Mining & Discovery
Advanced process mining tools will leverage AI to automatically discover, map, and analyze business processes, identifying bottlenecks and optimal automation opportunities more efficiently than manual methods.
Impactful Policy Frameworks
AI Risk Management Framework (AI RMF 1.0) - NIST (2023)
NIST released the AI RMF 1.0 to help organizations manage risks associated with AI, promoting trustworthy and responsible AI development and deployment.
This framework will guide JIFFY.ai and its clients in developing and deploying AI-powered automation solutions more responsibly, ensuring ethical considerations and risk mitigation are integrated.
Cybersecurity Maturity Model Certification (CMMC 2.0) - DoD (2021)
CMMC 2.0 is a Department of Defense (DoD) program designed to protect sensitive unclassified information (Controlled Unclassified Information, CUI) that is shared with DoD contractors.
This policy will push JIFFY.ai to ensure its platform and client implementations meet stringent cybersecurity standards, particularly for financial services and other regulated industries handling sensitive data.
California Privacy Rights Act (CPRA) (2020, effective 2023)
The CPRA expanded upon the CCPA, strengthening consumer data privacy rights, establishing the California Privacy Protection Agency (CPPA), and imposing stricter rules on data collection and usage.
For JIFFY.ai, especially in its financial services and media verticals, CPRA will necessitate robust data governance, privacy-by-design automation, and transparent data handling practices within its solutions to ensure client compliance.
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