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IoT83

IoT83 is a technology company that offers an Industrial IoT Application Enablement Platform (AEP) called Flex83. This platform enables OEMs to build, operate, and own their custom IIoT platforms, accelerating the development and deployment of smart, connected products and solutions. Their focus is on simplifying the complexities of IoT adoption, enabling faster time-to-market, and empowering OEMs to own their solutions rather than relying on generic offerings.

Company : IoT83

Industry : Industrial AutomationInternet of ThingsManufacturing

Major Markets

United States flagUnited States
Germany flagGermany
China flagChina

Key Competitors

PTC
Siemens
Microsoft

IoT83 Key Value propositions

Rapid Application Development
IoT Platform for OEMs
Data Analytics & Insights
Industrial Automation Solutions

IoT83 SWOT Analysis

Strengths

Specialized IoT platform for OEMs.Focus on rapid application development and time-to-market.Strong data analytics capabilities.

Weaknesses

Relatively unknown brand compared to established competitors.Potential challenges in attracting and retaining top talent.Reliance on a specific niche market.

Opportunities

Growing demand for Industrial IoT solutions.Expansion into new industry verticals.Potential for strategic partnerships and acquisitions.

Threats

Competition from established technology giants.Rapid technological advancements in the IoT landscape.Potential cybersecurity risks and data privacy concerns.

Top Marketing Strategies for IoT83

Content Marketing & Thought Leadership

Establish IoT83 as a thought leader in the IIoT space by creating valuable content such as white papers, case studies, and webinars highlighting the benefits of their platform and its use cases in various industries. This strategy will attract qualified leads and position IoT83 as a trusted advisor for industrial OEMs.

Partner Ecosystem Development

Form strategic partnerships with complementary technology providers, system integrators, and industry consultants to expand reach and offer comprehensive solutions to industrial OEMs. This strategy will leverage the expertise of partners to drive joint sales efforts and create a win-win situation for all involved.

Targeted Account-Based Marketing (ABM)

Identify and prioritize key industrial OEMs undergoing digital transformation initiatives and tailor marketing campaigns specifically for them. This strategy will ensure efficient allocation of resources and maximize ROI by focusing on high-value prospects with a clear need for IoT83's solution.

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IoT83 User Persona

IoT83 Geographic and Demographic Insights

Geographic Insights: The United States is the primary market for IoT83, followed by Germany and then a relatively even distribution across China, Japan, and South Korea.

Top Countries

  • United States flag

    United States

    45%

  • Germany flag

    Germany

    15%

  • China flag

    China

    10%

  • Japan flag

    Japan

    10%

  • South Korea flag

    South Korea

    10%

Demographic Insights: IoT83's target audience consists mainly of males aged 35-54, reflecting the demographics of decision-makers in industrial sectors.

Age Distribution

Gender Distribution

IoT83 Socio-economic Profile

Household and Income Insights: IoT83's users typically come from households of 3-4 members with medium to high income levels.

Educational and Employment Insights: IoT83's target users are highly educated, with a majority holding university degrees and employed full-time, aligning with the profiles of professionals in their target industries.

Households Size

Income Distribution

Education Level

Employment Status

IoT83 Behavioral Insights

Interest-Based Insights: Target users show a strong interest in technology, business news, manufacturing, automation, Industry 4.0, data analytics, and cybersecurity.

Technology and Social Media Usage: Target users primarily use LinkedIn, Twitter, and YouTube, with a preference for desktop devices, reflecting their professional roles and content consumption habits.

Interests

technologybusiness newsmanufacturingautomationIndustry 4.0data analyticscybersecurity

Device Breakdown

Social Media Usage

IoT83 Top Competitors

Competitor
Estimated market share
Top domains
PTC35%Industrial IoT Platforms, CAD/CAM Software, Augmented Reality
Siemens30%Industrial Automation, Digital Twins, Smart Manufacturing
Microsoft25%Cloud Computing, Azure IoT Suite, Data Analytics

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