Intellihealth : Market and Competitor Analysis

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Intellihealth is a healthcare technology company that offers a platform called Evolve for treating obesity. Evolve combines medical interventions with behavioral modifications, providing personalized treatment plans, remote patient monitoring, and virtual care options. The platform aims to address the growing need for effective and accessible obesity care while improving patient outcomes and generating revenue for healthcare providers.

Company : Intellihealth

Industry : Healthcare TechnologyDigital HealthTelehealth

Major Markets

United States

Canada

United Kingdom

Key Competitors

Omada Health

Livongo

Noom

Intellihealth Key Value propositions

Obesity Treatment

Digital Health Platform

Remote Patient Monitoring

Personalized Care

Intellihealth Latest news

Podcast - Intellihealth

Breaking Point: Orthopedics and Weight ... Louis Aronne, and his colleague and fellow co-founder of Intellihealth, Dr. ... News · Resources · Podcast · Careers.

Intellihealth | LinkedIn

Sep 22, 2023 ... https://www.intellihealth.co/. External link ... major pharmaceuticals at BMO Capital Markets ... View all updates, news, and articles. Join ...

About Flyte - Intellihealth

... Company. News · About · Careers · Clinical Advisory Board · Executive Leadership · Contact. About Flyte Medical Services. Medical Obesity Care Providers for ...

Sloan Saunders - Intellihealth Inc. | LinkedIn

BIG NEWS -- more evidence suggesting… BIG NEWS -- more evidence suggesting… ... https://www.intellihealth.co/. People also viewed. James Mennella. New York, ...

Intellihealth SWOT Analysis

Strengths

Evidence-based platform for obesity treatmentPersonalized treatment plans and remote monitoringStrong focus on patient outcomes and provider revenue

Weaknesses

Relatively unknown brand compared to established competitorsDependence on healthcare providers for adoption and patient referralsPotential challenges in scaling operations and reaching a wider audience

Opportunities

Expanding into international markets with high obesity prevalenceDeveloping strategic partnerships with insurance companies and employersContinuously innovating and adding new features to stay ahead of competition

Threats

Competition from established telehealth and weight management companiesRapidly evolving regulatory landscape for digital health technologiesPotential data privacy and security concerns related to patient information

Top Marketing Strategies for Intellihealth

Personalized User Onboarding

Create a personalized onboarding experience for new users that guides them through the platform's features and benefits. This will help them understand the value of the platform and increase engagement and retention.

Content-Specific Call-to-Action Optimization

Tailor the calls-to-action on your content to align with the specific needs and interests of your target audience. This will increase conversion rates by making it easier for users to take the desired action.

Incentivized Onboarding Enhancement

Offer rewards or incentives to users who complete key onboarding steps. This will motivate users to fully engage with the platform and increase their likelihood of becoming active users.

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Intellihealth User Persona

Name:

Dr. Emily Carter

Age :

42

Gender :

Female

Occupation :

Endocrinologist

Industry :

Healthcare

Education :

MD, Endocrinology

Preferred platforms

GOALS

Improve patient outcomes by implementing evidence-based obesity treatment solutions that promote sustainable weight loss and reduce obesity-related complications
Streamline her practice workflow by integrating a comprehensive obesity management platform that offers remote patient monitoring, automated treatment recommendations, and seamless EHR integration
Educate and empower patients with personalized treatment plans, educational resources, and ongoing support through virtual consultations and digital tools

Frustrations

Dealing with a lack of patient engagement and adherence to traditional obesity treatment plans
Struggling to find the time to provide adequate support and education to patients managing obesity alongside other health conditions
Feeling overwhelmed by the sheer volume of new research and treatment options available in the field of obesity medicine

Name:

Mark Johnson

Age :

55

Gender :

Male

Occupation :

Benefits Manager

Industry :

Insurance

Education :

MBA, Healthcare Management

Preferred platforms

GOALS

Find cost-effective obesity management solutions that can be offered as part of employee health plans, leading to healthier employees and reduced healthcare costs for the company
Implement a data-driven obesity treatment program that demonstrates a positive return on investment through improved employee health outcomes and reduced healthcare utilization
Partner with a reputable and experienced provider of digital health solutions that can seamlessly integrate with existing wellness programs and benefits platforms

Frustrations

Facing challenges in finding engaging and effective obesity treatment programs that cater to the diverse needs of employees
Encountering resistance from employees who are hesitant to participate in weight management programs due to stigma or lack of perceived value
Dealing with the complexities of integrating new health and wellness solutions into existing benefit packages and ensuring smooth implementation across the organization

Name:

Sarah Williams

Age :

35

Gender :

Female

Occupation :

Registered Dietitian

Industry :

Healthcare

Education :

MS, Nutrition and Dietetics

Preferred platforms

GOALS

Leverage technology to deliver personalized nutrition counseling and support to patients struggling with obesity, enhancing their ability to make lasting lifestyle changes
Improve patient engagement and adherence to dietary recommendations by utilizing interactive tools, such as food logging apps and virtual consultations, to provide real-time feedback and support
Stay at the forefront of obesity treatment by integrating evidence-based digital health solutions that are backed by scientific research and tailored to the unique needs of her patients

Frustrations

Dealing with patients who struggle to accurately track their food intake and make healthy choices outside of scheduled appointments
Managing the time constraints of in-person consultations and finding efficient ways to provide ongoing support and education to patients between visits
Feeling limited by traditional weight loss resources and seeking innovative tools to enhance patient engagement and improve long-term outcomes

Intellihealth Geographic and Demographic Insights

Geographic Insights: Intellihealth's primary market is the United States, followed by Canada and the United Kingdom. The company also sees potential in Australia and Germany.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Intellihealth's target audience skews slightly towards females and older age groups (45-64), reflecting higher prevalence of obesity and healthcare utilization.

Age Distribution

Gender Distribution

Intellihealth Socio-economic Profile

Household and Income Insights: Intellihealth's target users primarily belong to households of 2-4 people with medium income levels, indicating potential family health concerns and willingness to spend on healthcare.

Educational and Employment Insights: The majority of Intellihealth's target users are employed full-time with university or college-level education, suggesting an interest in proactive health management.

Households Size

Income Distribution

Education Level

Employment Status

Intellihealth Behavioral Insights

Interest-Based Insights: Intellihealth's audience is interested in health, technology, and business, showing an inclination towards digital health solutions.

Technology and Social Media Usage: Users favor professional platforms like LinkedIn and YouTube. Desktop usage is high, but mobile apps are likely crucial for patient engagement.

Interests

Health and WellnessTechnologyBusinessMedical NewsNutritionFitnessDigital Health

Device Breakdown

Social Media Usage

Intellihealth Top Competitors

Competitor	Estimated market share	Top domains
Omada Health	40%	Digital Health, Diabetes Prevention, Obesity Treatment
Livongo	30%	Remote Patient Monitoring, Chronic Disease Management, Diabetes Care
Noom	15%	Mobile Health, Behavioral Therapy, Weight Loss

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