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Crystallizing Public Opinion Book Summary
The Fifth Discipline Book Summary
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This product from Instaread.co is a book summary of 'Crystallizing Public Opinion' by Edward Bernays. It offers key insights, analysis, and a condensed understanding of Bernays' pioneering work in public relations. The summary likely covers topics such as the principles of public relations, shaping public perception, the role of propaganda (in its original context), and the ethical considerations of influencing public opinion. It is designed for individuals who want to grasp the core concepts of the book without reading the entire original text, making it suitable for busy professionals, students, or anyone interested in the history and theory of public relations, marketing, and mass communication.
As the CEO of two major US companies, Dorsey's one of the most powerful men in the world. Yet he remains enigmatic, rarely granting interviews with the news ...
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