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Instagram's largest user base is in India, followed by the United States and Brazil. These countries represent significant market opportunities.
India
United States
Brazil
Indonesia
Russia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Instagram appeals to a range of household sizes, with a higher concentration in 2-person and 3-4 person households. The platform attracts users across different income levels, with a majority in the medium range.
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