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Instagram Target Audience

User Segments

Age: 17

Gender: Female

Occupation: Student

Education: High School

Age: 19

Gender: Male

Occupation: Student

Education: Associate Degree

Age: 21

Gender: Female

Occupation: Part-Time

Education: Associate Degree

Trend-Setter Tina

Trend-Setter Tina

Age: 17
Gender: Female
Occupation: Student
Education: High School
Industry: Social Media
Channels: TikTokInstagramYouTube

Goals

  • To stay updated with the latest trends in fashion and social media
  • To build a strong online presence and connect with like-minded individuals
  • To find inspiration for her personal content creation and expression.

Pain Points

  • Missing out on new viral trends and challenges
  • Dealing with negative comments or online drama
  • Struggling to create unique and engaging content consistently.

Instagram Geographic Distribution

Instagram's user base is predominantly concentrated in the US and India, with significant presence in Indonesia, Brazil, and the UK, reflecting its global reach.

Top Countries

United States flag

United States

25%
India flag

India

20%
Indonesia flag

Indonesia

7%
Brazil flag

Brazil

6%
United Kingdom flag

United Kingdom

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 2 or 3-4 person households, with a majority falling into the medium-income bracket.

Employment Status

Income Distribution

Education Level

Instagram Behavior Analysis

Behavior Profile

Visual Content
Social Connection
Content Sharing
Engagement
Discovery
Self-Expression
Trend Following
Online Community
Mobile Usage
Interests
Influencer Following
Photography
Entertainment
Creative Expression
Interaction
FOMO
Privacy Concern
Curated Persona
Brand Loyalty
Digital Interaction

Device Breakdown

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