GOALS

• Source attractive and high-quality packaging that enhances the visual appeal of baked goods and entices customers to make a purchase
• Find packaging solutions that keep pastries and baked goods fresh and protected during transport and storage, maintaining product quality and customer satisfaction
• Discover innovative and unique packaging options that differentiate the bakery from competitors and create a memorable brand experience for customers

Frustrations

• Packaging that fails to adequately protect delicate pastries during transport, resulting in damaged goods and customer complaints
• Difficulty in finding packaging sizes and designs that meet the specific needs of different baked goods, leading to compromised presentation or wasted materials
• Sourcing packaging that aligns with the bakery's brand aesthetics and values, especially when it comes to sustainability and eco-friendliness

GOALS

• Identify cost-effective packaging solutions that meet the store's needs without compromising on quality or sustainability standards
• Find innovative packaging options that extend the shelf life of fresh produce, reducing food waste and improving profitability
• Implement packaging solutions that enhance the shopping experience for customers, such as easy-to-carry options and clear product visibility

Frustrations

• Balancing the need for visually appealing packaging with the increasing demand for sustainable and eco-friendly options
• Managing the logistics of packaging supplies for a large variety of products, ensuring timely replenishment and efficient storage
• Dealing with customer complaints related to packaging, such as difficult-to-open containers or excessive packaging materials