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Major Markets
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Astrology.com
Biddy Tarot
Top Marketing Channels
Astrology.com
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Daily Horoscope Updates, Zodiac Compatibility Challenges, Lunar Cycle Insights
- Content Marketing
- Examples: Articles, Guides, Blog Posts
- Campaigns: Understanding Your Birth Chart, Astrology for Beginners, Planetary Retrograde Survival Guide
- Email Marketing
- Examples: Newsletters, Promotional Emails, Personalized Horoscopes
- Campaigns: Weekly Cosmic Forecast, Special Offer on Premium Readings, Your Astrological Compatibility Report
Top Sales Channels
- E-commerce Platform
- Website store, In-app purchases, Subscription services
- Premium Natal Chart Readings, Annual Horoscope Subscription, Love & Relationship Reports
- Affiliate Marketing
- Partner websites, Influencer collaborations, Referral programs
- Astrology Product Review Partnerships, Cosmic Connection Affiliate Program, Refer-a-Friend Discount
- Direct Sales (Premium Services)
- Personalized consultations, Live readings, Workshops
- One-on-One Astrology Coaching, Full Life Path Reading Session, Manifestation Workshop
Individualogist.com SWOT Analysis
Strengths
Strong brand recognition
Diverse content offerings (horoscopes
numerology)
Established user base
Weaknesses
Potentially overwhelming amount of content
May lack deep personalized guidance
Monetization strategies not always transparent
Opportunities
Expand into more interactive tools
Partner with wellness brands
Develop a stronger community aspect
Threats
Competition from niche astrology sites
Changes in social media algorithms
Public skepticism towards predictive arts
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