Impakter : Market and Competitor Analysis

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Impakter is a media and data company focused on sustainability. They offer a range of content on topics such as ESG, sustainable finance, climate tech, and more. Additionally, they have developed data-driven platforms including Impakter PRO, an ESG transformation tool, and Impakter INDEX, a sustainability rating system.

Company : Impakter

Industry : SustainabilityESGMedia and Data

Major Markets

United States

United Kingdom

Canada

Key Competitors

GreenBiz

Sustainable Brands

Corporate Knights

Impakter Key Value propositions

Sustainability Insights

ESG Data & Analytics

Sustainable Finance

Climate Tech Innovation

Impakter Latest news

轉型正義是否提升民眾對 ... - NTU Theses and Dissertations Repository

” https://impakter.com/role-transitional-justice-countries-emerging-conflict/, retrieved 2019/5/13, 17:15. United Nations (UN). 2008. “What Is Transitional ...

Campus Fossil Fuel Divestment (CFFD) Bibliography (in progress)

Apr 4, 2020 ... ... Important is BlackRock's Climate ... news/canada/montreal/mcgill-university-bds-movement-vows ... https : / / impakter . com / harvard - from ...

JIMMY NELSON'UN ETNOGRAFİK FOTOĞRAFÇILIĞI VE ...

https://impakter.com/quest-authenticity-jimmy ... Current Sociology, 51/3, s. 209-222. Seminara, Dave ... com/people/news/jimmy-nelson-interview; Tavin, K ...

Impakter SWOT Analysis

Strengths

Niche focus on sustainabilityData-driven platforms (PRO & INDEX)Strong brand reputation

Weaknesses

Limited geographical reachReliance on online advertising revenueCompetition from established media outlets

Opportunities

Expansion into new geographical marketsPartnerships with corporations and investorsDevelopment of new data-driven products

Threats

Increasing competition in the sustainability spaceChanging regulatory landscape for ESG reportingDependence on digital advertising revenue amidst platform changes

Top Marketing Strategies for Impakter

Interactive ROI Calculator

An interactive ROI calculator will help potential clients understand the financial benefits of adopting sustainable practices. This will make the value proposition of Impakter's services more tangible and increase conversions.

Leveraged Reciprocity

Leveraged reciprocity involves offering something of value for free to build goodwill and trust with potential clients. This could involve providing free access to select content or data points, encouraging them to reciprocate by signing up for a paid subscription.

Personalized User Onboarding

A personalized onboarding experience tailored to user interests and goals will help new subscribers feel welcomed and engaged. This will reduce churn rates and increase retention by providing them with relevant content and resources.

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Impakter User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Sustainability Manager

Industry :

Renewable Energy

Education :

Master's Degree, Environmental Science

Preferred platforms

GOALS

Advance her career in the renewable energy sector by staying informed about the latest industry trends and innovations through credible sources like Impakter
Advocate for and implement more sustainable practices within her company, utilizing resources and tools like Impakter PRO to guide her decision-making
Make informed investment decisions that align with her values by leveraging Impakter's insights on ESG investing and sustainable finance.

Frustrations

Finding reliable and up-to-date information on the latest sustainability advancements and best practices within the ever-evolving landscape
Convincing stakeholders within her company to prioritize and invest in sustainability initiatives, often facing resistance or skepticism
Identifying trustworthy sources of information and tools to support her company's ESG transformation journey and measure the real impact of their efforts.

Name:

Mark Williams

Age :

25

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Align his career with his personal values by seeking job opportunities at companies with strong sustainability commitments, using platforms like Impakter to research companies and their ESG track records
Make conscious consumption choices in his daily life, relying on Impakter's recommendations for sustainable products and services
Stay informed about the latest advancements in green technology and support companies developing innovative solutions through platforms like Impakter.

Frustrations

Feeling overwhelmed by the amount of information and greenwashing surrounding sustainable living, making it difficult to make truly impactful choices
Lacking a centralized and trustworthy source for comprehensive information on sustainable businesses, products, and investment opportunities
Finding it challenging to connect with like-minded individuals who share his passion for sustainability and engage in meaningful discussions.

Name:

Sophia Chen

Age :

58

Gender :

Female

Occupation :

Investment Advisor

Industry :

Financial Services

Education :

MBA, Finance

Preferred platforms

GOALS

Guide her clients towards responsible investment opportunities that align with their financial goals and values, leveraging Impakter's data and insights on ESG investing
Stay ahead of the curve in the evolving landscape of sustainable finance by accessing expert analysis and thought leadership on Impakter
Expand her network and connect with other professionals in the sustainability space through Impakter's community and events.

Frustrations

Cutting through the noise and identifying truly impactful ESG investment opportunities amidst the rise of greenwashing and misleading marketing
Convincing skeptical clients about the financial viability and long-term benefits of incorporating ESG factors into their portfolios
Staying abreast of the latest regulatory changes and reporting requirements related to sustainable finance, which are constantly evolving.

Impakter Geographic and Demographic Insights

Geographic Insights: Impakter's primary market is the United States, followed by the United Kingdom and Canada. Germany and Australia represent significant but smaller markets.

Top Countries

United States
35%
United Kingdom
15%
Canada
10%
Germany
8%
Australia
7%

Demographic Insights: Impakter's target audience skews slightly towards females, with a concentration of users in the 25-44 age range.

Age Distribution

Gender Distribution

Impakter Socio-economic Profile

Household and Income Insights: Impakter's audience typically falls within the middle-income bracket and has an average household size of 2-4 people.

Educational and Employment Insights: Impakter's audience is primarily employed full-time and holds at least a university or college degree, reflecting a highly educated and professionally engaged user base.

Households Size

Income Distribution

Education Level

Employment Status

Impakter Behavioral Insights

Interest-Based Insights: Impakter users are interested in various aspects of sustainable living, from ethical consumption to green technology and impact investing.

Technology and Social Media Usage: Impakter's audience primarily accesses content on desktops, followed by Android and iOS devices. They engage most actively on LinkedIn and Instagram.

Interests

Sustainable LivingEthical ConsumptionGreen TechnologyRenewable EnergyImpact InvestingCorporate Social ResponsibilityConscious Capitalism

Device Breakdown

Social Media Usage

Impakter Top Competitors

Competitor	Estimated market share	Top domains
GreenBiz	25.5%	Sustainability News, Green Business Trends, Circular Economy
Sustainable Brands	20.5%	Brand Activism, Sustainable Packaging, Supply Chain Transparency
Corporate Knights	19%	ESG Rankings, Clean Capitalism, Responsible Investing

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