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Ashoka

Village Capital

Top Marketing Channels

Ashoka

  • Content Marketing
  • Examples: Ashoka.org blog, 'Changemakers' publication, Annual Impact Report
  • Campaigns: Stories of Change, Changemaker Community Spotlight, Thought Leadership Series
  • Social Media Marketing
  • Examples: LinkedIn (90%), Twitter (55%), Facebook (65%)
  • Campaigns: Ashoka Fellow Features, #ChangemakersForGood, Global Citizen Campaign
  • Event Marketing
  • Examples: Ashoka World Forum, regional summits, webinars
  • Campaigns: Ashoka Exchange, Changemaker Summit, Social Innovation Talks

Top Sales Channels

  • Direct Outreach/Partnerships
  • Corporate partnerships team, foundation relations, government liaison
  • Social Impact Partnership Program, Grant Funding Initiatives, Public Sector Collaboration
  • Fellowship Application Process
  • Online application portal, regional nominations, interview process
  • Call for Ashoka Fellows, Next Gen Changemakers, Scaling Impact Ventures
  • Program Sponsorships
  • Specific program funding, event sponsorship, research grants
  • Invest in Changemakers, Future of Social Innovation, Global Solutions Sponsorship

Impact Hub SWOT Analysis

Strengths

Global network of social entrepreneurs (Ashoka Fellows)

Strong brand recognition and thought leadership in social innovation

Long history and proven track record in supporting changemakers.

Weaknesses

Potentially high barrier to entry for fellowship

Reliance on philanthropic funding

May not directly cater to co-working space needs.

Opportunities

Expand into new geographic regions

Develop more targeted programs for specific social issues

Leverage technology for broader reach and impact.

Threats

Competition from other incubators and accelerators

Economic downturns affecting philanthropic giving

Maintaining relevance in a rapidly evolving social impact landscape.

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