Top Marketing Strategies for IMIDIA

IMIDIA User Persona

Name:

Emily Carter

Age :

28

Gender :

Female

Occupation :

Freelance Photographer

Industry :

Photography

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• Building a strong online portfolio to attract new clients and showcase her best work
• Increasing her social media following to gain exposure and engagement with potential customers
• Mastering advanced editing techniques to deliver high-quality, professional images to her clients

Frustrations

• Finding the time to balance client work with self-promotion and social media marketing
• Dealing with difficult clients who have unrealistic expectations or request excessive revisions
• Staying up-to-date with the latest photography trends and software updates while managing her business

Name:

Mark Williams

Age :

45

Gender :

Male

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Finding high-quality, royalty-free images for marketing campaigns and social media content
• Managing the company's image library and ensuring easy access for the team
• Optimizing image sizes and formats for website and social media performance

Frustrations

• Dealing with copyright issues and expensive stock photo subscriptions
• Spending hours searching for the perfect image across multiple platforms
• Ensuring brand consistency and visual identity across all marketing materials

Name:

David Kim

Age :

22

Gender :

Male

Occupation :

Photography Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• Learning the fundamentals of photography and developing their skills
• Experimenting with different photography styles and techniques
• Building a portfolio to showcase their work and gain recognition

Frustrations

• Affording expensive photography equipment and software
• Understanding complex technical concepts and camera settings
• Finding constructive criticism and feedback on their work

IMIDIA Geographic and Demographic Insights

Geographic Insights: IMIDIA's primary market is the United States, followed by the United Kingdom and Canada, indicating a strong presence in English-speaking countries with developed economies and active photography communities.

Demographic Insights: IMIDIA's target audience leans slightly towards female users. The platform appeals most strongly to millennials (25-34) while maintaining a significant user base across other age groups.

IMIDIA Socio-economic Profile

Household and Income Insights: IMIDIA's user base largely comprises individuals from middle-income households, with a notable presence in the low and high-income segments as well.

Educational and Employment Insights: A majority of IMIDIA's users are employed full-time or are business owners with a university or college level education, highlighting the platform's relevance to professionals and aspiring entrepreneurs.

IMIDIA Behavioral Insights

Interest-Based Insights: Users are passionate about photography, with interests spanning across various genres like travel, portrait, landscape, and wildlife photography. They show an inclination towards digital photography and editing.

Technology and Social Media Usage: Users prefer a mix of desktop and mobile devices, showcasing adaptability and on-the-go editing. They are highly active on visual platforms like Instagram and YouTube, followed by Facebook and Twitter.

IMIDIA Top Competitors