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IKEA Target Audience
User Segments
Age: 20
Gender: Female
Occupation: University Student (Part-Time Retail Associate)
Education: Associate Degree (in progress)
Age: 22
Gender: Male
Occupation: Recent Graduate (Food Service Employee)
Education: Bachelor's Degree
Age: 19
Gender: Female
Occupation: College Student (Part-Time Tutor)
Education: High School
Maya Singh
Goals
- Successfully balance academic demands with part-time work to maintain good grades
- Find affordable and stylish decor to personalize my small dorm room and make it feel like home
- Save money for future educational expenses or a travel experience with friends.
Pain Points
- Struggling to find time for social activities and personal well-being due to academic and work commitments
- Limited budget making it hard to buy quality or aesthetically pleasing items for my living space
- Lack of privacy and personal space in shared living arrangements like dorms or small apartments.
IKEA Geographic Distribution
IKEA boasts a strong global presence, with the US and Germany leading in market share, followed by China, France, and the UK.
Top Countries
United States
Germany
China
France
United Kingdom
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
IKEA primarily serves medium-income households, particularly those with 3-4 members, seeking affordable home solutions.
Employment Status
Income Distribution
Education Level
IKEA Behavior Analysis
Behavior Profile
Device Breakdown
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