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Hypebeast Target Audience

Hypebeast targets a global audience of young adults interested in streetwear, fashion, sneakers, music, design, and lifestyle. They are digitally native, actively engage with online content, and are influenced by social media trends. The platform caters to both men and women who are passionate about style and cultural movements.

User Segments

Hypebeast Geographic Distribution

Hypebeast enjoys a globally distributed audience with its largest user base concentrated in the US and China. Other key markets include Japan, the UK, and Australia.

Top Countries

United States flag

United States

35.2%
China flag

China

28.5%
Japan flag

Japan

10.3%
United Kingdom flag

United Kingdom

9.8%
Australia flag

Australia

6.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Hypebeast's target audience primarily consists of individuals from 2-person households with a mixed income level, indicating a broad appeal across different socioeconomic groups.

Employment Status

Income Distribution

Education Level

Hypebeast Behavior Analysis

Behavior Profile

Device Breakdown

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