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Hypebeast Target Audience
User Segments
Age: 18
Gender: Male
Occupation: Student
Education: High School
Age: 20
Gender: Female
Occupation: Part-Time Retail Associate
Education: Associate Degree
Age: 22
Gender: Male
Occupation: Food Service Worker
Education: Associate Degree
Leo "The Sneakerhead" Chen
Goals
- Obtain the latest limited-edition sneakers to flex on social media and with friends
- Gain recognition within the online sneaker community for his collection and knowledge
- Build a small side hustle by reselling highly sought-after streetwear items.
Pain Points
- Missing out on highly anticipated sneaker drops due to limited stock or slow internet
- Not having enough disposable income to afford all the new releases he desires
- Dealing with fake products and scams when trying to buy or sell items online.
Hypebeast Geographic Distribution
Hypebeast commands a strong global presence, with significant user bases in the US and Greater China, alongside key Asian markets like Japan and Korea, reflecting its multi-language strategy.
Top Countries
United States
China
Japan
United Kingdom
South Korea
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 2-4 person households, with a strong lean towards medium to high disposable incomes to support premium purchases.
Employment Status
Income Distribution
Education Level
Hypebeast Behavior Analysis
Behavior Profile
Device Breakdown
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