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Hypebeast targets a global audience of young adults interested in streetwear, fashion, sneakers, music, design, and lifestyle. They are digitally native, actively engage with online content, and are influenced by social media trends. The platform caters to both men and women who are passionate about style and cultural movements.
Hypebeast enjoys a globally distributed audience with its largest user base concentrated in the US and China. Other key markets include Japan, the UK, and Australia.
United States
China
Japan
United Kingdom
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Hypebeast's target audience primarily consists of individuals from 2-person households with a mixed income level, indicating a broad appeal across different socioeconomic groups.
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