Top Marketing Strategies for Hyatt Hotels Corporation

Hyatt Hotels Corporation User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

• Seeking work-life balance through weekend getaways with her family to unwind and create memories
• Plans annual vacations to explore new cultures and destinations, often leveraging loyalty programs and travel rewards
• Prioritizes comfortable and stylish accommodations with amenities that cater to both her and her children's needs

Frustrations

• Finding kid-friendly hotels that don't compromise on luxury and style
• Dealing with the stress of planning family trips and coordinating activities
• Maximizing travel rewards and loyalty points across various booking platforms

Name:

David Kim

Age :

45

Gender :

Male

Occupation :

Senior Sales Executive

Industry :

Finance

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Impress clients and build relationships through luxurious business dinners and stays at top-rated hotels
• Seeks seamless travel experiences with convenient locations, efficient service, and high-speed internet access
• Values exclusive perks and personalized services that cater to his business needs, such as access to executive lounges and meeting rooms

Frustrations

• Encountering inconsistent Wi-Fi connectivity while working remotely from hotels
• Navigating crowded airports and experiencing flight delays, impacting productivity
• Managing multiple loyalty programs and struggling to utilize points effectively

Name:

Sophia Rodriguez

Age :

28

Gender :

Female

Occupation :

Social Media Influencer

Industry :

Travel & Lifestyle

Education :

Bachelor's Degree, Communication

Preferred platforms

GOALS

• Discover picturesque and Instagrammable hotels and destinations to feature in her content and inspire her followers
• Seeks unique experiences and personalized services that cater to her interests, such as spa treatments, cooking classes, and local excursions
• Prioritizes aesthetically pleasing accommodations with photogenic backdrops and amenities that enhance her online presence

Frustrations

• Dealing with unreliable internet connections that hinder content uploading and engagement with followers
• Finding authentic and off-the-beaten-path travel experiences that haven't been oversaturated on social media
• Maintaining a consistent brand image while showcasing a variety of travel destinations and experiences

Hyatt Hotels Corporation Geographic and Demographic Insights

Geographic Insights: Hyatt's largest market is the United States, followed by China. They have a significant presence in other developed markets such as the United Kingdom and Germany.

Demographic Insights: Hyatt sees a fairly even split between male and female users, with a slight preference among males. The largest age group is 25-34, indicating a focus on millennials and young professionals.

Hyatt Hotels Corporation Socio-economic Profile

Household and Income Insights: Hyatt's target audience predominantly includes individuals from households of 2-4 people with medium income levels, suggesting a focus on families and couples.

Educational and Employment Insights: Hyatt primarily targets individuals in full-time employment with a university or college degree, signifying a focus on professionals and educated travelers.

Hyatt Hotels Corporation Behavioral Insights

Interest-Based Insights: Hyatt customers are interested in travel, luxury goods, fine dining, unique experiences, business networking, family activities and wellness.

Technology and Social Media Usage: Hyatt's target audience are active users of social media, particularly Instagram and YouTube. They primarily use a combination of desktop, Android, and iOS devices.

Hyatt Hotels Corporation Top Competitors