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Humbo Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree
Age: 32
Gender: Male
Occupation: Freelance Designer
Education: Bachelor's Degree
Age: 25
Gender: Female
Occupation: ESL Teacher
Education: Bachelor's Degree
Anya Sharma
Goals
- To discover unique and off-the-beaten-path destinations for solo travel experiences
- To find reliable and authentic recommendations from fellow travelers to plan her next adventure
- To efficiently organize her travel aspirations and past journeys in a visually appealing and accessible format.
Pain Points
- Struggling to find trustworthy information for lesser-known destinations, leading to uncertainty in planning
- Difficulty in visualizing and tracking her extensive travel bucket list across different platforms
- Time-consuming process of researching and consolidating travel tips from various unreliable sources.
Humbo Geographic Distribution
Humbo has a global reach with significant user bases in English-speaking developed countries like the US, UK, Canada, Australia, and Germany.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 2-4 person households, reflecting independent and family travelers. Income levels are predominantly medium to high, enabling frequent travel.
Employment Status
Income Distribution
Education Level
Humbo Behavior Analysis
Behavior Profile
Device Breakdown
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