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Huckleberry's target audience is parents of newborns, infants, and toddlers, up to 5 years old, who are experiencing sleep challenges with their children. They are likely tech-savvy and open to using apps to track their child's sleep and receive guidance. These parents are seeking a science-backed, personalized approach to sleep training, tailored to their child's unique needs.
Huckleberry's primary market is the US, followed by Canada and the UK. This suggests a focus on English-speaking markets with high adoption rates for digital parenting solutions.
United States
Canada
United Kingdom
Australia
New Zealand
Primary age group concentration shows strong presence in:
31-35
Most active age range
Huckleberry's users typically belong to households with 3-4 members, suggesting families with young children. The income distribution leans towards middle-income earners.
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