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Huckleberry Labs Inc. Target Audience

Huckleberry's target audience is parents of newborns, infants, and toddlers, up to 5 years old, who are experiencing sleep challenges with their children. They are likely tech-savvy and open to using apps to track their child's sleep and receive guidance. These parents are seeking a science-backed, personalized approach to sleep training, tailored to their child's unique needs.

User Segments

Huckleberry Labs Inc. Geographic Distribution

Huckleberry's primary market is the US, followed by Canada and the UK. This suggests a focus on English-speaking markets with high adoption rates for digital parenting solutions.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
New Zealand flag

New Zealand

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Huckleberry's users typically belong to households with 3-4 members, suggesting families with young children. The income distribution leans towards middle-income earners.

Employment Status

Income Distribution

Education Level

Huckleberry Labs Inc. Behavior Analysis

Behavior Profile

Device Breakdown

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