Top Marketing Strategies for Horizons Youth Services

Horizons Youth Services User Persona

Name:

Ashley

Age :

19

Gender :

Female

Occupation :

unemployed, High School Graduate

Industry :

Seeking Entry Level Healthcare

Education :

High School Diploma

Preferred platforms

GOALS

• Secure a stable job in healthcare to gain financial independence and support her family
• Pursue certified nursing assistant training to start her career path
• Build a professional network on LinkedIn to explore job opportunities

Frustrations

• Lack of work experience and relevant skills making job searching difficult
• Feeling overwhelmed by the competitive healthcare job market
• Financial constraints limiting her options for training and education

Name:

James

Age :

21

Gender :

Male

Occupation :

Unemployed, Some College

Industry :

Interested in Welding and Skilled Trades

Education :

Some College, No Degree

Preferred platforms

GOALS

• Complete a welding certification program to acquire in-demand skills
• Find an apprenticeship to gain practical experience and on-the-job training
• Build a successful career in the skilled trades and achieve financial stability

Frustrations

• Struggling to find affordable and reputable welding training programs
• Limited job opportunities for entry-level welders without prior experience
• Feeling discouraged by the stigma surrounding vocational trades compared to college degrees

Name:

Maria

Age :

23

Gender :

Female

Occupation :

Retail Associate, Part-time

Industry :

Retail, Seeking Career Change

Education :

Associate Degree, Business Administration

Preferred platforms

GOALS

• Transition into a more fulfilling and financially rewarding career
• Develop valuable job skills through training programs to enhance her resume
• Network with professionals in her desired field to explore new opportunities

Frustrations

• Feeling stuck in her current low-paying retail job with limited growth potential
• Uncertain about which career path to pursue and how to acquire necessary skills
• Lack of confidence in her abilities and experience when applying for jobs

Horizons Youth Services Geographic and Demographic Insights

Geographic Insights: Horizons Youth Services primarily operates in the United States, capturing a dominant market share. Neighboring countries like Canada and Mexico show a relatively smaller but potential interest. The UK and Australia indicate emerging interest in youth development and job training services.

Demographic Insights: The target audience for Horizons Youth Services is primarily young adults aged 18-24. There's a slight preference for males, likely due to the traditional gender roles associated with certain industries like welding.

Horizons Youth Services Socio-economic Profile

Household and Income Insights: The target audience typically comes from households with 2-4 members and falls within the low to medium income bracket, reflecting their need for affordable job training and career development services.

Educational and Employment Insights: The majority of the target users are unemployed or have some college or high school education, highlighting the need for their services in bridging the gap between education and employment.

Horizons Youth Services Behavioral Insights

Interest-Based Insights: Target users show strong interest in career development, job searching, and vocational training, particularly in healthcare and welding, reflecting a desire for stable and in-demand careers.

Technology and Social Media Usage: Users are active on social media platforms like YouTube, Instagram, and Facebook. They primarily use mobile devices (Android and iOS) alongside desktops for accessing information and connecting with others.

Horizons Youth Services Top Competitors