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Heroku Target Audience

Heroku targets a variety of audiences including developers, startups, enterprises, and agencies. Developers benefit from the platform's ease of use and scalability, while startups appreciate the ability to quickly launch and iterate on their applications. Enterprises value Heroku's security and compliance features, and agencies appreciate the platform's ability to manage multiple client projects.

User Segments

Heroku Geographic Distribution

Heroku's largest user base is in the US with 45.2%, followed by India at 15.6%. Other significant markets include UK, Germany and Canada.

Top Countries

United States flag

United States

45.2%
India flag

India

15.6%
United Kingdom flag

United Kingdom

8.9%
Germany flag

Germany

6.7%
Canada flag

Canada

5.3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Heroku users typically fall within the 'Medium' income bracket and live in households of 2-4 people.

Employment Status

Income Distribution

Education Level

Heroku Behavior Analysis

Behavior Profile

Device Breakdown

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