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Heroku Target Audience
User Segments
Age: 24
Gender: Female
Occupation: Self-Employed Developer
Education: Bachelor's Degree in Computer Science
Age: 28
Gender: Male
Occupation: Freelance Software Developer
Education: Master's Degree in Software Engineering
Age: 26
Gender: Female
Occupation: Full-Time Software Engineer
Education: Bachelor's Degree in Software Engineering
Ava, The Aspiring Appreneur
Goals
- Successfully launch a profitable mobile application
- Continuously learn and implement new coding technologies
- Build a strong professional network within the tech industry.
Pain Points
- Struggling to find reliable and affordable hosting for growing projects
- Time-consuming infrastructure setup and maintenance
- Keeping up with rapidly changing development tools and frameworks.
Heroku Geographic Distribution
Heroku's primary user base is in the US and India, with significant adoption in the UK, Germany, and Canada, reflecting a global but concentrated market presence.
Top Countries
United States
India
United Kingdom
Germany
Canada
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 3-4 person households, with a significant majority in medium to high-income brackets, reflecting professional employment.
Employment Status
Income Distribution
Education Level
Heroku Behavior Analysis
Behavior Profile
Device Breakdown
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