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Hemster Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Management Consultant
Education: Master's Degree, Business Administration
Age: 32
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Age: 29
Gender: Female
Occupation: Financial Analyst
Education: Bachelor's Degree, Finance
Eleanor Vance
Goals
- Achieve optimal professional presentation in all client-facing engagements
- Maximize efficiency in personal tasks to maintain work-life balance
- Invest in high-quality, long-lasting wardrobe pieces that reflect career growth.
Pain Points
- Lack of time for traditional in-person alterations for professional attire
- Inconsistent sizing across luxury brands leading to ill-fitting clothes
- Difficulty finding tailored clothing that looks sharp without significant effort.
Hemster Geographic Distribution
Hemster primarily targets the US and Canadian markets, with potential for future expansion into other developed economies valuing convenience and sustainable fashion.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Primarily medium to high-income households (90%), often 1-4 person households, indicating a focus on professionals and smaller families.
Employment Status
Income Distribution
Education Level
Hemster Behavior Analysis
Behavior Profile
Device Breakdown
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