Hemster Target Audience

Hemster targets individuals who value personalized clothing fit and are frustrated with inconsistent sizing in the fashion industry. This includes people who frequently shop online and experience challenges finding the right fit, as well as those who want to extend the life of their existing wardrobe through alterations. Hemster also targets businesses in the fashion industry looking to reduce returns, enhance customer satisfaction, and promote sustainable practices.

User Segments

Hemster Geographic Distribution

Hemster's primary market is the US and Canada, aligning with their service availability and headquarters location. Other potential markets include the UK, Germany, and Australia.

Top Countries

United States flag

United States

60%
Canada flag

Canada

20%
United Kingdom flag

United Kingdom

7%
Germany flag

Germany

6%
Australia flag

Australia

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Hemster's target users are mostly from households of 2 and have medium income levels, indicating a customer base that values both quality and affordability.

Employment Status

Income Distribution

Education Level

Hemster Behavior Analysis

Behavior Profile

Device Breakdown

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