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Brigit Target Audience
Brigit targets individuals who are living paycheck-to-paycheck and struggling with financial instability. This includes millennials and Gen Z, gig workers, and those with limited credit history or access to traditional banking services.
User Segments
Brigit Geographic Distribution
Brigit's primary market is the United States with a 90% market share, followed by Canada and the United Kingdom.
Top Countries
United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Brigit primarily targets individuals in smaller households (1-2 people) with low to medium income levels, reflecting their focus on financial accessibility.
Employment Status
Income Distribution
Education Level
Brigit Behavior Analysis
Behavior Profile
Device Breakdown
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