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Brigit Target Audience
User Segments
Age: 24
Gender: Female
Occupation: Retail Sales Associate
Education: High School
Age: 28
Gender: Male
Occupation: Gig Economy Driver
Education: Associate Degree
Age: 31
Gender: Female
Occupation: Food Service Worker
Education: Bachelor's Degree
Maya Rodriguez
Age: 24
Gender: Female
Occupation: Retail Sales Associate
Education: High School
Industry: Retail
Channels: InstagramTikTokYouTube
Goals
- Avoid overdraft fees to keep her limited funds intact
- Consistently build her credit score to secure a better financial future
- Learn effective budgeting strategies to manage her irregular income.
Pain Points
- Unexpected expenses constantly derail her budget and savings efforts
- Feeling exploited by traditional banks due to frequent fees
- Struggling to save enough for even small emergencies.
Brigit Geographic Distribution
Brigit primarily serves the US market, reflecting its focus on American financial vulnerabilities. Minor presence likely in neighboring English-speaking countries.
Top Countries
United States
98%
Canada
0.5%
United Kingdom
0.5%
Australia
0.5%
Mexico
0.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are mainly low to medium-income individuals and smaller households, often living paycheck-to-paycheck.
Employment Status
Income Distribution
Education Level
Brigit Behavior Analysis
Behavior Profile
Mobile banking
Budgeting
Online shopping
App-based services
Credit building
Seeking financial relief
Digitally savvy
Avoiding hidden fees
Social media active
Seeking transparency
Financial literacy
Saving money
Monitoring expenses
Instant cash access
Identity protection
Deal hunting
Irregular spending
Wary of banks
Tech-comfortable
Device Breakdown
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