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Hedgehog Studio Target Audience

User Segments

Age: 32

Gender: Male

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 45

Gender: Male

Occupation: Consulting Manager

Education: Master's Degree, Business Administration

Age: 38

Gender: Male

Occupation: Mechanical Engineer

Education: Bachelor's Degree, Mechanical Engineering

Kenji Tanaka

Kenji Tanaka

Age: 32
Gender: Male
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: YouTubeRedditLinkedIn

Goals

  • Achieve ultimate casting distance and retrieve smoothness for competitive fishing
  • Continuously optimize and fine-tune all aspects of his fishing gear for peak performance
  • Share his advanced customization techniques and successful modifications with a like-minded online community.

Pain Points

  • Lack of precise, high-quality aftermarket parts for niche reel models
  • Difficulty finding reliable, in-depth technical information for complex reel modifications
  • Time constraints due to demanding work schedule limiting his fishing and DIY projects.

Hedgehog Studio Geographic Distribution

Hedgehog Studio's primary market is Japan, accounting for 65%, with significant reach into the US and other English-speaking countries due to international shipping.

Top Countries

Japan flag

Japan

65%
United States flag

United States

10%
Canada flag

Canada

5%
Australia flag

Australia

4%
United Kingdom flag

United Kingdom

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Customers are mainly in 3-4 person households, with a strong presence in medium to high-income brackets, reflecting disposable income for hobbies.

Employment Status

Income Distribution

Education Level

Hedgehog Studio Behavior Analysis

Behavior Profile

Customization
Performance Optimization
DIY Maintenance
Online Shopping
Visual Content Consumption (YouTube/Instagram)
Product Research
Brand Loyalty (Reels)
Technical Interest
Aesthetic Personalization
Community Engagement (Reddit)
Long-term Investment (Gear)
Problem-solving
Outdoor Recreation
Tech Enthusiast
Value Quality

Device Breakdown

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