Heartwood.ro targets a refined audience that appreciates authenticity, craftsmanship, and natural beauty in their living spaces. Geographically, their primary target audience appears to be individuals and families within Romania, given the .ro domain, though their online presence could attract international interest. Demographically, they are likely to be middle to upper-income individuals and families, as handcrafted furniture often commands a premium price. Psychographically, the target audience values quality over quantity, seeks unique and distinctive home decor, and is interested in sustainability and natural materials. They are likely to be homeowners or renters looking to create a personalized and warm atmosphere in their homes. This includes individuals passionate about interior design, those who prefer a rustic, Scandinavian, or modern minimalist aesthetic, and those who prioritize durability and the longevity of their furniture. They may be early adopters of design trends or simply seeking timeless pieces that enhance their home's character. The target audience also includes those looking for unique, high-quality gifts that reflect craftsmanship and thoughtful consideration.