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Heartwood Target Audience
Heartwood targets homeowners interested in incorporating vintage and mid-century modern furniture, lighting, and decorative objects into their homes. They cater to individuals looking for statement pieces with character and a story, offering a curated selection of restored and well-maintained items.
User Segments
Heartwood Geographic Distribution
Heartwood's primary market is Romania, with a significant 60% user share. Germany and France follow as secondary markets. The business also shows potential in the UK and US.
Top Countries
Romania
Germany
France
United Kingdom
United States
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Heartwood's customer base typically falls within the medium to high-income brackets, residing in households of 2-4 individuals, reflecting disposable income for home decor.
Employment Status
Income Distribution
Education Level
Heartwood Behavior Analysis
Behavior Profile
Device Breakdown
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