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Havenly Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Age: 42
Gender: Male
Occupation: Financial Advisor
Education: Bachelor's Degree, Finance
Age: 35
Gender: Female
Occupation: Healthcare Administrator
Education: Master's Degree, Healthcare Management
Amelia Chen
Goals
- Achieve work-life balance to spend quality time with her two children
- Continuously advance her technical skills and leadership capabilities in a rapidly evolving tech landscape
- Create a serene and modern home environment that serves as a functional retreat from her demanding career.
Pain Points
- Lack of free time to manage household projects and personal well-being due to long work hours
- Difficulty finding reliable and aesthetically pleasing solutions for home decor that fit her modern minimalist style
- The overwhelming number of choices and decision fatigue when trying to select furniture and design elements.
Havenly Geographic Distribution
Primarily focused on the US market, especially major cities for in-person services. Minimal international presence, but potential for online expansion.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mainly targets medium to high-income households with 2-4 members. They have disposable income for home design services.
Employment Status
Income Distribution
Education Level
Havenly Behavior Analysis
Behavior Profile
Device Breakdown
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