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Industry Landscape
The motion picture exhibition industry is recovering from the impact of the pandemic but faces ongoing challenges from streaming services and changing consumer habits. While blockbusters still draw crowds, mid-tier films struggle. The industry is innovating with premium formats, loyalty programs, and diverse content to entice audiences back to the big screen, focusing on the unique social and immersive experience of cinema.
Total Assets Under Management (AUM)
North American Box Office Revenue in United States
~$9.1 Billion (2023 Est.)
(21.6% CAGR)
- Continued recovery from pandemic lows.
- Driven by major blockbuster releases.
- Still below pre-pandemic levels.
Total Addressable Market
$10.5 Billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Volumetric Video & XR
Volumetric video captures a 3D space, allowing viewers to move around and interact with content, while Extended Reality (XR) encompasses virtual, augmented, and mixed reality.
AI-Powered Personalization
Artificial intelligence can analyze audience preferences to recommend films, optimize showtimes, and personalize concession offerings, enhancing the customer experience.
Advanced Projection & Sound Systems
Next-generation laser projection and immersive audio technologies like Dolby Atmos provide unparalleled visual clarity and sound depth, elevating the cinematic experience.
Impactful Policy Frameworks
Americans with Disabilities Act (ADA) Accessibility Guidelines 2022 Updates
Updates to ADA accessibility guidelines, particularly concerning digital access and physical accommodations in public spaces like movie theaters, ensure equitable access for individuals with disabilities.
Harkins Theatres must ensure their digital platforms and physical venues comply with updated accessibility standards, potentially requiring investments in website design and facility modifications.
Digital Millennium Copyright Act (DMCA) Amendments 2023
Recent amendments to the DMCA address online copyright infringement, particularly regarding content streamed or shared illegally, impacting content distribution and intellectual property protection.
These amendments reinforce copyright protection for film content, benefiting theaters by curbing unauthorized online distribution that competes with theatrical releases.
FTC's Kids Online Privacy Protection Act (KOPPA) 2023
KOPPA aims to update and strengthen children's online privacy protections, particularly concerning data collection from minors, affecting how businesses interact with younger audiences online.
Harkins Theatres must review and adapt their online marketing and data collection practices to ensure compliance with stricter privacy regulations for minor consumers, especially for family-oriented content.
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