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VMLY&R
Merkle
Ogilvy
VMLY&R
Global network and reach
strong creative capabilities
deep expertise in customer experience and marketing technology.
Potential for high operating costs
may be perceived as less agile than smaller agencies
challenge in integrating diverse service offerings.
Expansion into emerging markets
development of AI-powered marketing solutions
strategic acquisitions to broaden capabilities.
Intense competition from other global agencies
economic downturns affecting marketing budgets
rapid technological changes requiring constant adaptation.
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